The IAA Dentsu XI Global Student Competition UN Millennium Campaign

Team Boomerang from Edith Cowan University, Perth, Western Australia won the International Advertising Association InterAd XI global student advertising competition on June 27 in New York. The entry will be on display during Advertising Week in New York, September 2007, at the Advertising Community Together (ACT) exhibition. Five other regional teams will be given global runnerup awards based on their juried scores. These teams are: 2: Glass Half Full – Emerson College, USA, 3: Positive – International Business School, Hungary, 4: SFC – Keio University, Japan, 5: Countdown – UNIACC, Chile, and 6: Base Communications – The American University in Dubai, UAE The competition challenges the student competitors to: work in agency-style teams, solve a genuine problem for a real-world client, gather market data and prepare a marketing plan and supporting creative materials, and be evaluated in regional competitions by a committee of marketing communications professionals. Team Boomerang’s winning entry can be viewed at http://www.iaaglobal.org/default.aspx?id=768ccfa9-9486-411cb7a7- 5cbae71ebf43