business advertsing crosses new borders

From the C-Suite executive to the enterprise purchaser, reaching international business decision makers is a primary consideration for many multinational companies. Campaigns range from building awareness to generating leads, and many are migrating to broader web-based models. inter national ist asks B-to-B advertisers and their agencies how to best define today’s global rules for marketing business products and services. Without question, all are changing their expectations, seeing new trends, breaking through with stronger results.

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