media exuberance

Recently I attended an industry committee meeting, along with a number of multinational marketers and their ad agencies, including Omnicom’s Chairman, Tim Love. During a discussion about the evolution of global advertising and its infrastructure, Tim motioned to speak, and the room immediately became quiet. After outlining a number of relevant trends, he made it clear to all in the room that “our entire frame of reference has changed.”

I have not stopped thinking about his phrase. This issue of inter national ist certainly underscores how today’s ubiquitous, global media is a key factor in the shifting of how we perceive the 21st Century world. It is also changing the opportunity for participation this world, and it is certainly changing the nature of marketing, especially when “51 of the world’s top 100 economies are multinational corporations,” to again quote Love.

The media exuberance that permeates this issue, is spreading in our direction, too. This magazine is now in its fifth year, and is clearly about the people and ideas in international marketing. We are commemorating this anniversary by adding articles and departments designed to keep this worldwide community connected to new thinking and to each other.

This issue also introduces a new editor, Bob Benchley, who has 35 years’ experience writing for and editing business publications. To date, he has launched or repositioned more than 50 magazines and newsletters, and his work has won more than 70 awards for editorial excellence and design. Bob is based in Miami and claims that the photo below was taken in his “mobile office.” We are honored to have him on the inter national ist team, and welcome you to be in touch with any ideas or comments (bob.benchley@internationalistmagazine.com).

Nancy Giges, who was instrumental to the launch of inter national ist , will remain as Founding Editor. Her knowledge and journalistic experience in this very specialized field is second to none.

We will keep you apprised of further Year Five expansions in the magazine, on our Web site and through our Internationalist Conferences division. In Chinese astrology, this is the Year of the Golden Pig, so let’s hope it will be a time of wallowing in much success and exuberance for all of us.

Deborah Malone
Publisher

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