ISSUE 2007
Summer
Table of Content

Features:

Cover Story :: Saluting inter national ist’s 2007 Agency Innovators. Two dozen “stars” discuss the thinking behind their breakthrough work and reveal some interesting personal surprises. Plus: updates on some of the 2006 Agency Innovators

Profile :: Electrolux’s Mats Rönne on innovative ways to connect with consumers

Perception Change :: A new view of the role of independent media representatives

Commentary :: Optimedia’s Antony Young, urging marketers to focus on ROI, says “invest, don’t spend”

Viewpoint :: Total Media Group’s Jeff Upward describes how today’s media agencies link buyers and sellers

Departments:

Publisher's Letter :: Innovation and Increases

Frontlines :: Companies and products in the news

Globetrotters :: Newsmakers from around the world

Legal Briefs:: Making the case for global advertising self-regulation

People & Places :: Big smiles at get-togethers in London, New York and Tokyo

Career Track :: Dave McCaughan’s rise from yogurt maker to strategic planner

Hub Culture:: Tokyo — you can now afford to return to the lap of “no worries”