Congratulations to the
2007 Internationalists of the Year!
Fifteen international marketing executives have been named Internationalists of the Year by inter national ist magazine. This year marks inter national ist ’s fourth annual profile section that honors those international marketers who are truly the people behind the year’s outstanding marketing achievements. Despite the variety of fields they represent and their diversity of location, all take the role of international brand champion to heart. Without their extraordinary efforts, many multinational programs simply would not work.
The naming of the Internationalists of the Year never fails to reveal interesting trends. Without question, issues of social responsibility are now becoming a more important factor in innovative marketing thinking. Several of our Internationalists have shaped a worldwide image with a budget that was once considered too limited to make an appropriate impact. This is an extraordinary feat in a world that sometimes seems less “flat,” or at least more daunting, everyday.
Others championed a region or new markets, coordinated global teams, or were advocates of international projects that simply would not have happened without their energy and perseverance. Many of these brand leaders recognize that a platform for connecting with customers must be built into their marketing plan. They understand that it is essential to move from static brand communications to engaging customers if one is to demonstrate a measurable return on marketing investment.
Of course, without exception, there was terrific creative work, relevant local adaptations, and great use of all types of media. The internet, of course, continues to play a larger role in their creation of greater customer participation and improved marketing efficiencies.
Highlighting the people and ideas behind today’s successful cross-border campaigns and breakthrough accomplishments is at the heart of inter national ist’s mission. All of these Internationalists have been nominated by their industry colleagues for their work in 2007. Final selections were made by the inter national ist advisory board and editorial team. These men and women join 37 other individuals named in 2006, 2005 and 2004.
Congratulations to the 2007 Internationalists of the Year, the individuals who are truly the brains behind the marketing of today’s international brands.
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