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IN ISSUE: 2008|5 DEPARTMENTS

 

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Masters of Marketing: Building Brand Growth

The ANA, the U.S. Association of National Advertisers, hosted it Annual Convention in Orlando at the Ritz Carlton this October to a sell-out crowd of marketers. The organization underscored how marketing can build brand growth,
despite the uncertainty of world financial markets. Key speakers included Chief Marketing Officers from Procter & Gamble, HP, General Mills, The Bank of America, Coca Cola, American Express and Nike, among many others.

1 Julie Thompson, Julie Thompson, Inc. and Nancy Hill, 4As-American Association of Advertising Agencies.
2 Richard Simonelli and Julian Boulding — both The Network One.
3 Ed Erhardt, ESPN/ABC Sports.
4 Steve Howe, The Financial Times and Glen Gilbert, Lenovo.
5 Chris Theodoros, Google; John Osborne, BBDO and Brian Perkins, Johnson & Johnson.
6 Michael Palmer, ANA and Deborah Malone, The Internationalist.
7 Les Margulis, MMG-Margulis Media Group and Lou Koskovolis, Six Flags, Inc..
8 Bob Liodice, ANA and Jim Spanfeller, Forbes.com.
9 Marc Pritchard, Procter & Gamble and Peggy Conlon, The Ad Council.
10 Steve Gianetti, National Geographic.
11 Jim Stengel, Procter & Gamble.
12 Mike Mildenhall, HP


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