The Yomiuri Presents Love in Japan
The Yomiuri Shimbun, Japan’s largest circulation daily newspaper, offered U.S. marketers some guidelines to doing better business with its homeland through the help of Tim Love, Omnicom’s Vice Chairman, who spent several years working in Tokyo for TBWA. In a
presentation at Manhattan’s Mandarin Oriental on October 18th, Love outlined how he came to better understand a Japanese approach to business by appreciating the country’s culture, language and history and geography.
1 Terry Jackson, The New York City Mayor’s Office.
2 Noboru Otsuki, The Yomiuri Shimbun; Tim Love, Omnicom; Dr. Hirokazu Takada, Baruch College.
3 Nancy Lowman-Labadie, Marina Maher Communications, Nancy and Tim Joyce, Bleakley Platt & Schmidt.
4 Michiko Matsushita and Kaz Kuniya — both The Yomiuri Shimbun.
5 Lilian Yu, Critical Mass; Ralph Lockwood, Huson International Media and Yuko Yosunaga of Y.

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