The Internationlists 2008

Twelve international marketing executives have been named Internationalists of the Year by The Internationalist magazine.

This year marks The Internationalist’s fifth annual profile section that honors those international marketers who are truly the people behind the year’s outstanding marketing achievements. Despite the variety of fields they represent, their diversity of location and varying years in the profession, all take the role of international brand champion to heart. Without their extraordinary efforts, many multinational programs simply would not leave the drawing board.

The naming of the Internationalists of the Year never fails to reveal interesting trends. Without question, the development of new media is now becoming a more important factor in innovative marketing thinking. Issues of accountability and marketing responsibility loom large as more of our Internationalists link their budgets directly to sales results. They understand that it is essential to move from static brand communications to engaging customers if one is to demonstrate a measurable return on marketing investment.

All are figuring out how present a worldwide image that builds customer confidence with a budget that was once considered too limited to make an appropriate impact. Many have championed new regions or new markets, coordinated global teams, or were advocates of international projects that simply would not have happened without their energy and perseverance. These brand leaders also recognize that platforms for connecting with customers must be built into their marketing plans.

Without exception, there was terrific creative work, relevant local adaptations, and great use of all types of media. The digital world continues to shape their views on greater customer participation and improved marketing efficiencies.
Highlighting the people and ideas behind today’s successful cross-border campaigns and breakthrough accomplishments is at the heart of The Internationalist’s mission.

All of these Internationalists have been nominated by their industry colleagues
for their work in 2008. Final selections were made by The Internationalist advisory board and editorial team. These men and women join 51 other individuals named in 2007, 2006, 2005 and 2004.

Mats Rönne, Electrolux
Vanessa Healey, InterContinental Hotels & Resorts
Babs Rangaiah, Unilever
Kristy DeMarco, Cisco Consumer Business Group
Mary Dillon, McDonald’s
Cathy Davies, Sony Ericsson
Kathy Button-Bell, Emerson
Stefan Betz, Germanwings
Mike Paradiso, CA
José Romano, Sharp Consumer Electronics Latin America
Hossam Dabbous, Pepsico International
Mark Davies, Star Alliance

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