Celebrating the People Behind Today’s International Campaigns

We are delighted to name our 2008 Internationalists of the Year — the brand champions who are instrumental in making campaigns work around the world. Their insights, risk-taking and hard work are inspiring examples of industry leadership, but especially so at this point in our economic history.

Although backgrounds, industry sectors and geographies may be diverse, two key elements unify all of their actions: innovation and passion. Outstanding work today only comes about through a dedication to a spirit of innovation, and passion is often a key determining factor in creating success. As the industry becomes more complex through technology, measurement and changing consumer desires, it is satisfying to know that some core truths can be found at the heart of those who are our leaders, innovators and achievers.

These 2008 Internationalists are advocates of international projects that simply would not have happened without their energy, collaborative thinking and belief in their brands. The Internationalist’s mission is to showcase the people and ideas behind today’s successful cross-border ad campaigns and breakthrough marketing accomplishments. Connecting with these individuals and understanding their work has unquestionably advanced the business of communications.

We congratulate the 2008 Internationalists of the Year!

Deborah Malone, publisher