December 2024
McDonald’s Launches Adult Meal with Squid Game Candy Challenge ONLY in Australia
The fast food chain’s promotion with Netflix’ Squid Game began in Australia on Dec. 12, 2024. McDonald’s has long tapped into popular culture and entertainment, and most people will remember Happy Meals that featured toy characters from movies like Aladdin or The Lion King. However, in December 2024, the quick-service restaurant teamed up with Squid Game, the fictional […]
Madison and Wall’s Brian Wieser Discusses Pros & Cons of a Merged Omnicom-IPG and the 2025 Industry Outlook…
Brian Wieser is one of the few people who can outline a career with such roles as investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets. His firm, Madison and Wall, operates at the intersection of how trends in media spending and […]
John Price Shares a 2025 Latin America Forecast Essential to Marketers…
John Price has focused his career on studying Latin American markets and guiding the world’s largest companies on how best to grow and defend their business interests in the region. He is one of the pioneers of market intelligence and an expert thought leader in Latin American business and political and economic trends. Each year, John […]
The Evolution of Digital Innovation: Insights from Award-Winning Campaigns
Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. TRENDS FROM THE 16TH ANNUAL INTERNATIONALIST AWARDS FOR INNOVATIVE DIGITAL MARKETING SOLUTIONS… Digital innovation in marketing has matured beyond flashy technology implementations to focus on solutions that create meaningful business and societal impacts. An analysis […]
INTERNATIONALIST AWARDS for INNOVATION in MEDIA. Now Open for Entries!
Innovation is essential to today’s effective media thinking in a world where messages are instantly global. The 17th Annual Internationalist Awards for Innovation in Media honor inspiring case studies from around the globe scored for insights, strategy, and results. The Awards celebrate some of the boldest, brightest and most effective work from all regions of […]