December 2025
LondonAI and the New Advertising Equation
How Michael Moszynski Wants to Redefine Creativity, Value, and Human Intelligence in an AI-Driven Era … When LondonAI launched, it didn’t introduce itself with glossy promises of transformation, magical savings, or instant innovation. Instead, it opened with a campaign showing all the things AI simply can’t do. It was witty, slightly irreverent, and intentionally sobering. […]
GEN MORE+ Signals: How Multigenerational Marketing Is Becoming a Brand Advantage
From Martha Stewart for American Eagle to Gwyneth Paltrow and Apple Martin for Gap to Coach’s cross-age resurgence, brands are learning that the strongest growth comes from connecting generations—not dividing them. Marketers have spent the better part of a decade fixating on generational labels—Millennials, Gen Z, Gen Alpha. Yet the most resonant campaigns of 2025 […]
The Groom Boom Is Real—And It’s Redefining How Consumers Buy Everything
From hyper-specific searches to ingredient transparency, men’s grooming shows how all brands must evolve to win the next generation. MyTelescope trend signals highlight a market moving from scent-led novelty to science-backed performance, with lessons for every marketer. For decades, men’s grooming was a category defined by habit and heritage: predictable shaving products, mass-market deodorants, and […]
Inside Jen Harrington’s “Eat In or Dine Out”: A New Menu for Modern Marketing
How HATCH’s CEO is helping CMOs navigate talent gaps, cultural complexity, and the shift toward blended teams. “Eat In or Dine Out” Reframes the Agency–Client Relationship. When Jennifer Harrington launched HATCH, she wasn’t trying to build just another agency — she wanted to build a new model of creative collaboration. One that gives marketers a […]
Santa in a Bulletproof Vest: The Peace Campaign Cutting Through Holiday Noise
How Finland’s CMI Peace Foundation uses a universal icon to confront an unstable world. At a time when global conflict dominates headlines and uncertainty shapes public mood, Finland’s CMI Peace Foundation has reimagined one of the world’s most familiar symbols—Santa Claus—to deliver an urgent message about the fragility of peace. The creative boldness of placing […]
From Puppets to Vinyl to Dogs: A Holiday Marketing Spirit That Signals a Bigger Shift
Why 2025’s joyful, imperfect holiday ads may be previewing marketing’s next big chapter. Holiday advertising always offers spectacle and sentiment, but 2025 may be remembered as the year marketers collectively embraced imperfection—leaning into instinct, nostalgia, and unpolished humanity to cut through the noise of an AI-saturated world. A Dog With a GoPro Steals the Season […]
Political Ad Rules Need Urgent Reform
Commentary from the European Association of Communications Agencies (EACA). Editor’s Note:As election activity accelerates across Europe and beyond, the unintended consequences of new political transparency rules are becoming a global concern. What begins as regional policy often signals broader shifts in how platforms, agencies, and marketers must operate—particularly when major players like Google and Meta […]