List of Current & Past Trendsetters
January '12
What’s Ahead in International Advertising for 2012? Industry Experts share their thoughts MORE
Dentsu's CEO, Tadashi Ishii, Discusses "2012 Innovation Challenge" as the first anniversary of the Great East Japan Earthquake approaches MORE
Organic's CEO Marita Scarfi discusses New Trends in Mobile and Social MORE
SAP's Michael Brenner Suggests that Marketers Act more like Publishers. MORE
November '11
IBM’s John Kennedy Offers Global CMO Insights in a Debut Study MORE
Newsbreak: Global Agencies Find New Ways to Respond to Change at AdForum CEO Summit MORE
PepsiCo's CEO Indra Nooyi Tells AdAsia that Optimism can Rise from Uncertainty. MORE
What does it take to win in global marketing? Marc de Swaan Arons answers. MORE
October '11
Ruihong Tang Tells how Neuromarketing is at the Leading Edge of Technology in China and the World MORE
Darren Woolley Outlines the Difference in Agency Remuneration v. Compensation and Considers Future Models MORE
The Luxury Marketing Council’s Chris Ramey Talks About Messages That Stick MORE
September '11
Omnicom’s Tim Love Discusses the Impact of Language in a Post-Digital World MORE
Ferragamo's Andrea Tremolada Tells How Italian Fashion is Adapting to a Changing Media World MORE
Vestas' Albaek Demonstrates Consumers' Interest in Buying Brands Made with Renewable Energy MORE
August '11
CMO Council's Neale-May Recommends the End of 'Random Acts of Marketing' MORE
Cesar Vacchiano Reveals Brazil's Marketing Secrets MORE
July '11
Naked's Paul Woolmington Defines the Inflection Point now Occurring in Marketing & Communications MORE
Julian Boulding Considers Creativity Today & Looks at Cannes as an Indicator MORE
International Retailer Gap, Inc. Shares its Social Media Lessons MORE
June '11
Local & Multinational Companies Talk Frankly About China's Business Model MORE
THE RISE OF THE MULTILATINAS MORE
Leaders from Audi’s De Nysschen to Zappos’ Hsieh discuss How Innovation Transforms Brand Value MORE
May '11
Siemens CMO, Tom Haas, Describes How to Navigate Complexity MORE
Is the Big Idea Everything You Paid For? Asks Darren Woolley MORE
Publicitas CEO, Beat Roeschlin, Talks about the Merging of Advertising Formats and New Concepts of Ad Sales MORE
April 11
Is Heineken's Colin Westcott-Pitt the Most Interesting Man in Marketing? MORE
P&G's Claire Molyneux Shows How to be a True Brand Ambassador in West Africa MORE
NYSE Euronext’s Global Head of Marketing & Branding, Marisa Ricciardi, takes marketing to a new level MORE
March 11
Jorg Borgwardt Cites How Lithuania is Approaching Creative Standards MORE
Hasbro's Katy Giffault Talks About the Company’s Extraordinary Global Potential MORE
World Federation of Advertisers’ Stephan Loerke Recommends How Marketers Can Respond to Change MORE
Digicel's Kieran Foley Offers a Sustainable Lesson for Developing Marketst MORE
Feb 11
Draftfcb's Jeff Tarakajian Shares Multicultural Lessons and Paints a New Picture of America MORE
UM's Graeme Hutton Talks about Establishing the International Value of Influencers MORE
Boeing's VP--Global Brand Management & Advertising, Fritz Johnston, Tells How an Iconic Brand Looks Ahead to the Century Mark MORE
Al Gore, 45th US Vice President & CEO of Current TV, addresses how technology is breaking through borders MORE
Doug Wood Underscores the Power of Internet Nation through the Recent Events in Egypt MORE
Jan 11
CEO & President -- DDB China Group, demonstrates the wisdom of Deng Xiao Ping by catching mice MORE
Accenture’s Perry Kamel discusses how to achieve agile marketing by aligning CMO & CIO efforts MORE
Draftfcb's EVP, Steve Schildwachter, Tells Why Global Brands Matter -- more now than ever before MORE
James Moorhead, Brand Manager for Old Spice, offers lessons on social media and smelling like a man MORE
Dec 2010
ZenithOptimedia's Jonathan Barnard Foresees 3 Years of Advertising Growth MORE
Avi Dan asks Why Anyone Would Aspire to Be a Global CMO? MORE
Tim Andree Introduces The Dentsu Way to the Western World MORE
Nov 2010
ANA's CEO, Bob Liodice, Looks to the Future of Marketing MORE
Dan O'Brien, CEO of Vivid Ascent, sees New Complexity in the Marketing Channel Mix MORE
Lauren Richards in new CEO role demonstrates what it takes to be a Media Expert MORE
Creative Reality's Paul Price offers a new vision of 21st century marketing MORE
October 2010
Banner's Mike Jarvis finds that everything old is new again MORE
Luis Gallardo, Global Director of Brand & Marketing at Deloitte, talks about staying "Always One Step Ahead" MORE
Thomson Reuters Markets' CMO, Lee Ann Daly, talks about marketing in a new era with the global launch of Eikon MORE
Fidelity's CMO Jim Speros Tells How Powerful Marketing Generates Strong Results MORE
Blackberry's CMO, Keith Pardy, Calculates Consumer Value as RIM grows in smartphone market MORE
Sept 2010
Tim Mickelborough, Thomson Reuters' Global Ad Expert, talks about B2B Branding with B2C Engagement MORE
Alan Fairnington asks: Are New Values Killing Consumerism? MORE
Total Media's Head of International, Tom Laranjo, ponders--"What do Clients Want?" MORE
August 2010
Media Consulta's CEO Harald Zulauf is Betting on Growth with Sustainable Results MORE
July 2010
Best New Global Product? CMO Council's Donovan Neale-May Answers MORE
Coca-Cola's Worldwide Interactive Marketing Director, Michael Donnelly, Shares Key Social Media Principles Coca-Cola's Worldwide Interactive Marketing Director, Michael Donnelly, Shares Key Social Media Principles MORE
ethosJWT Global Director Tony Pigott Outlines the BRANDAID Project MORE
ICOM Executive Director Gary Burandt Views a New Russia MORE
June 2010
Mike Cooper, CEO of PHD Worldwide Weighs Value of the N-11 for Media Companies & Advertisers MORE
Laura Lang, Worldwide CEO of Digitas, tells how to create Brand Alchemy MORE
Bonin Bough, Pepsi's Global Digital Guru, outlines the Power of the UPC MORE
Facebook's CEO Mark Zuckerberg Looks Forward to Building the Future of Marketing MORE
MAY 2010
BP Solar's Marketing Manager, Neil McGuinness, discusses Risk & Research MORE
Ogilvy’s Chairman, John Seifert, Discusses a New Hierarchy of Branding MORE
New IAA Chairman, Alan Rutherford, has Message for Industry in Moscow MORE
Google's Global President, Nikesh Arora, Offers a Vision of Industry in 2020 MORE
HP's CMO, Michael Mendenhall Sees the Potential for Building Sustainable Societies MORE
APRIL 2010
Levi’s First Worldwide CMO Jaime Cohen Szulc talks about Trends Affecting Marketing Now MORE
Reebok’s Head of Marketing, Celine Del Genes, discusses how marketing helps consumers get closer to sports MORE
Group M's CEO Irwin Gotlieb considers the Future of Audience Targeting MORE
NYSE Euronext’s Global Head of Marketing & Branding, Marisa Ricciardi, takes marketing to a new level MORE
March 2010
Group M's Andrew McLean Sees the Future in Ad-Funded Creative Content MORE
American Airlines' Christine Valls Sees a Shift in Airline Marketing MORE
Omnicom's Vice Chairman Tim Love discusses Marketing Responsibility
and "The Penalty of Freedom" MORE
BNY Mellon’s VP Len Blaifeder talks about “Global & Local” Balance MORE
20th Century Fox Film’s Bettina Sherick talks about Risk-Taking in Digital Marketing MORE
FEB, 2010
TRENDSETTER: Philip’s CMO Geert van Kuyck talks about “Sense & Simplicity” MORE
Ogilvy CEO Miles Young Sees New Era for Marketing MORE
Kraft’s Global Media VP Mark Stewart Addresses the New Normal MORE
