Trendsetters — Latin America
Avaya's Roberto Ricossa, Sees Marketing’s Role as Critical to Sales Growth
J&J’s Santiago Cardenas Looks at Latin American Opportunities
Sir Martin Sorrell, WPP Chairman, Sees Latin American Advertising Growth
MEDIA CONSULTA's CEO Harald Zulauf Bets on Big Growth in Latin America
Cheryl Guerin, MasterCard's Global Digital Marketing Head, Talks about how the Priceless Platform Continues to Innovate
Geoff Ramsey, eMarketer CEO, Discusses Digital Complexity & What Latin American Women Trust
Cynthia McFarlane, President of Saatchi & Saatchi Latin America, discusses how culture is at the heart of innovation
A new media agency is born in Latin America--with a kick-start from Red Bull
Claudia Lagunas, PepsiCo International's New Media Director, talks about Global Strategy