Internationalists of the Year
Breaking Barriers: Bridget Sponsky on Ally’s Bold Play for Equity and Innovation
Few brands in financial services are known for cultural relevance. But Ally Financial, under the brand leadership of Bridget Sponsky, is rewriting that narrative. In 2022, Ally stunned the marketing world by announcing its 50/50 Pledge: a promise to invest equally in men’s and women’s sports media within five years. For decades, women’s sports received […]
Visit Sweden’s Nils Persson on Bold Ideas, Big Impact, and the Future of Marketing
How Visit Sweden’s CMO turns national branding into lessons every marketer can use. When most people think of destination marketing, they imagine glossy brochures and aspirational taglines. Nils Persson, Chief Marketing Officer of Visit Sweden, has rewritten that playbook entirely. Under his leadership, Sweden’s national brand has become a global case study in how creativity, […]
Colin Westcott-Pitt: Building a Billion-Dollar Brand on Brilliant Basics…
When Colin Westcott-Pitt joined Glanbia Performance Nutrition nearly a decade ago, he brought with him a portfolio of some of the world’s most memorable beverage campaigns—from Dos Equis’ legendary Most Interesting Man to Heineken’s digital-first innovations. But at Glanbia, the mission was different. The focus shifted from refreshment to results: helping people everywhere achieve their […]
How IBM’s Joe Prota Is Reimagining Brand Marketing for a New Era…
In a world of constant transformation, few brands embody longevity and reinvention like IBM. Once known for mainframes and ThinkPads, today’s IBM is leading in hybrid cloud, AI, and quantum computing—while continuing to stand for trust, innovation, and global leadership. At the helm of IBM’s brand marketing is Joseph (Joe) Prota, whose mission is to […]
Terri da Silva Discusses Marriott Bonvoy’s New Initiative and Travel’s Transformative Power…
It’s not every day a marketer gets to work on a campaign that’s a reflection of their own values. For Terri da Silva, Vice President, Global Head of Portfolio, Brand and Content Marketing at Marriott International, that alignment came to life this spring with the launch of Marriott Bonvoy’s new global brand platform and campaign: […]
Internationalists of the Year Announced! Today’s Most Inspirational Marketing Leaders Worldwide
40 Visionaries. One Global Standard for Marketing Excellence. From bold brand reinvention to fearless innovation, this year’s Internationalists of the Year represent the marketing leaders who are shaping the future– today. Thanks to an outpouring of passionate nominations from across the globe, The Internationalist is proud to spotlight 40 dynamic individuals who are redefining what […]