SIGN BELOW to show your support.

I will as a CMO:

Acknowledge that I have a moral obligation and professional duty to create a more honest global marketing environment

Never over-sell products nor declare them to be something they are not to gain business advantage

Encourage my gifted employees to at all times be true about the product and corporation they are marketing

Evaluate marketing not just strictly on ROI, but with metrics that measure the credibility and fact-based
content of my marketing

Always stand firm on the principles of the CMO Transparency Pledge in any dialogue,
discussion or decision making process with my superiors.

CLICK HERE To Read what Vestas' Morten Albaek has to say about the CMO Transparency Pledge