16 Oct, 2026

Signals, Insights, & Perspective

Interpreting What Matters in Global Marketing

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

AgencyRelationships

Joanne Davis: Walk in the Other Guy’s Shoes

Deborah Malone0Tagged , ,

Why seeing the marketing, procurement, and agency triangle from all three sides matters. For decades, the marketing industry has talked about improving the client-agency relationship. Joanne Davis thinks we may have been leaving someone out. In her new book, Walk in the Other Guy’s Shoes: 25 Lessons for the Marketing, Procurement, and Agency Triangle, Davis […]

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6 mins read

Why Are We Still Trying to Fix the Client-Agency Relationship?

Deborah Malone0Tagged , ,

Marketing, procurement and agencies agree on more than you might think. So why do the same problems persist? For an industry obsessed with change, marketing has a remarkable ability to keep returning to the same relationship problems. Briefing. Communication. Compensation. Trust. Transparency. Respect. The meaning of partnership. None of these are new concerns. Yet they […]

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10 mins read