CauseMarketing
From Cause to Credibility
Why Care Is Personal—and Relevance Must Be Earned Cause marketing is being re-evaluated. In a more polarized, scrutinized, and performance-driven environment, brands are facing a harder question: Should they align with causes at all—and if so, what does it actually deliver? Recent research from Ipsos and Effie UK suggests the answer is more complex than […]
For Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit Collaborations…
When Mollye Rhea founded For Momentum in 2003, she pioneered one of the first cause marketing agencies to foster partnerships between brands and nonprofits. She characterizes her work as “bringing causes and companies together to multiply good.” Her company is now one of the leading cause-related marketing firms in the United States. For Momentum has also […]
Informing Brand Attributes: A History of Family Farming in Brazil Drives Nossa Familia Coffee
Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, not only highlights his Brazilian heritage in the company’s coffee but also champions Nossa Familia’s commitment to sustainability and charitable causes. Launched in 2004, Nossa Familia Coffee has been catering to java enthusiasts in Portland, Oregon, and throughout the United States online. 2016 the company became Oregon’s first Certified B Corp coffee […]