13 Jul, 2025

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

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Khalid El Khatib, CMO of Consumer Reports, Discusses Attracting New Audiences to a Legacy Brand…

Deborah Malone0Tagged , ,

Consumer Reports (CR) is widely recognized for providing unbiased reviews, ratings, and purchasing advice on a wide range of products and services to help consumers make informed decisions. However, not many are aware that it is an 89-year-old nonprofit organization. Khalid El Khatib has served as the Chief Marketing Officer (CMO) of Consumer Reports for […]

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