SportsSponsorship
Parity Reveals a “Silver Lining” for Athletes and Brands through Support of Women’s Sports…
Leela Srinivasan, CEO of Parity, the platform that connects female athletes with brands, discusses some key takeaways from the organization’s latest study, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes.” Based on real data from 500 professional women athletes across 55 sports, she warns that, sadly, the study does not make for comfortable reading. […]