https://www.internationalistmagazine.com/series/marketing-makes-a-world-of-difference/ THE EVOLUTION OF PURPOSEReassessing Purpose as Society’s Expectations for Business Rise The Internationalist created the concept of MARKETING MAKES A WORLD OF DIFFERENCE™ in 2012— before the word “purpose” became part of marketing vernacular. This is now one of marketing’s most significant callings. Making a world of difference occurs through a deeper understanding of the complex dynamics of “purposeful marketing” strategies. And it demonstrates the importance of the marketing function within the corporation. As part of our ongoing research, called The Internationalist INSIGHTS Survey™ series, we conducted a study in 2020 among marketers worldwide to understand more about their sentiments on the evolution of purpose in a tumultuous year. This podcast series is based on the INSIGHTS results. Thu, 04 Jun 2026 12:54:21 +0000 en Copyright Deborah Malone THE EVOLUTION OF PURPOSEReassessing Purpose as Society’s Expectations for Business Rise The Internationalist created the concept of MARKETING MAKES A WORLD OF DIFFERENCE™ in 2012— before the word “purpose” became part of marketing vernacular. This... Deborah Malone episodic THE EVOLUTION OF PURPOSEReassessing Purpose as Society’s Expectations for Business Rise The Internationalist created the concept of MARKETING MAKES A WORLD OF DIFFERENCE™ in 2012— before the word “purpose” became part of marketing vernacular. This is now one of marketing’s most significant callings. Making a world of difference occurs through a deeper understanding of the complex dynamics of “purposeful marketing” strategies. And it demonstrates the importance of the marketing function within the corporation. As part of our ongoing research, called The Internationalist INSIGHTS Survey™ series, we conducted a study in 2020 among marketers worldwide to understand more about their sentiments on the evolution of purpose in a tumultuous year. This podcast series is based on the INSIGHTS results. Deborah Malone feeds@spreaker.com false http://www.internationalistmagazine.com/wp-content/uploads/2024/01/ae82b278f90a94666689167d4ce4060e.jpg https://www.internationalistmagazine.com/series/marketing-makes-a-world-of-difference/ https://www.spreaker.com/show/4321974/episodes/feed/ feeds@spreaker.com THE EVOLUTION OF PURPOSEReassessing Purpose as Society’s Expectations for Business Rise The Internationalist created the concept of MARKETING MAKES A WORLD OF DIFFERENCE™ in 2012— before the word “purpose” became part of marketing vernacular. This is now one of marketing’s most significant callings. Making a world of difference occurs through a deeper understanding of the complex dynamics of “purposeful marketing” strategies. And it demonstrates the importance of the marketing function within the corporation. As part of our ongoing research, called The Internationalist INSIGHTS Survey™ series, we conducted a study in 2020 among marketers worldwide to understand more about their sentiments on the evolution of purpose in a tumultuous year. This podcast series is based on the INSIGHTS results. No yes 278f5127-0ad2-5f1a-80f0-458f177ae36f https://wordpress.org/?v=7.0 https://www.internationalistmagazine.com/podcast/sustainability-and-new-models-for-doing-business/?utm_source=rss&utm_medium=rss&utm_campaign=sustainability-and-new-models-for-doing-business Tue, 19 Oct 2021 13:07:06 +0000 http://www.internationalistmagazine.com/podcast/sustainability-and-new-models-for-doing-business/ https://www.internationalistmagazine.com/wp-content/uploads/2024/01/8fa5996e8d5291bce171da718731b978.jpg SUSTAINABILITY AND NEW MODELS FOR DOING BUSINESS false no 0:00 No no https://www.internationalistmagazine.com/podcast/sustainability-and-the-confusion-of-doing-good/?utm_source=rss&utm_medium=rss&utm_campaign=sustainability-and-the-confusion-of-doing-good Tue, 19 Oct 2021 13:03:12 +0000 http://www.internationalistmagazine.com/podcast/sustainability-and-the-confusion-of-doing-good/ https://www.internationalistmagazine.com/wp-content/uploads/2024/01/32803ce90c65ac4f06d71b7fd99f3d4e.jpg SUSTAINABILITY AND THE CONFUSION OF DOING GOOD false no 0:00 No no https://www.internationalistmagazine.com/podcast/sustainability-and-the-expectations-of-brands/?utm_source=rss&utm_medium=rss&utm_campaign=sustainability-and-the-expectations-of-brands Tue, 19 Oct 2021 12:59:33 +0000 http://www.internationalistmagazine.com/podcast/sustainability-and-the-expectations-of-brands/ https://www.internationalistmagazine.com/wp-content/uploads/2024/01/f72b905e58ca7e87696331cd7b1e3b4a.jpg SUSTAINABILITY AND THE EXPECTATIONS OF BRANDS false no 0:00 No no