16 Apr, 2024

Sports marketing regrets from a former CMO — (and thoughts on effective use of your 2024 sports marketing budget)

I stand before you with serious sports-marketing regrets. I’m a three-time B2B CMO who made marketing investments in basketball, soccer and golf during the last five years of my marketing career and evaluated a slew of others (F1 and NFL among them). I should clarify: I invested in men’s basketball, soccer and golf. Given what I do […]

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