ARTICLES
Mike Nelson: The Delicate Art of Brand Evolution
For nearly two centuries, Martin Guitar has balanced craftsmanship with innovation. Mike Nelson explains why enduring brands don’t choose between heritage and progress—they learn how to honor both. Marketing has always celebrated the new. New technologies. New platforms. New audiences. New ways of reaching consumers. Yet some of the world’s most admired brands have endured […]
The Future of Marketing Depends on Better Questions, Not Just Faster Answers
AI & Humanity | Before becoming a technology entrepreneur by founding quantilope, Dr. Peter Aschmoneit spent more than a decade making the same kinds of decisions that today’s CMOs face. His experience as a brand marketer at Unilever, Danone and Fuchs—and his doctorate in marketing—led him to a simple conclusion: the future of AI depends […]
Jared Belsky: Trust, Collaboration—and Why Marketing’s Best Days May Still Be Ahead
When Jared Belsky decided to return media rebates to Acadia’s clients, he knew people would notice. The decision challenged one of the marketing industry’s least-discussed practices. Instead of keeping rebates earned through media buying as agency profit, Acadia redistributed them to nearly 50 clients based on their share of spending. “It wasn’t my money in […]
The 2026 Internationalists of the Year
The story of this year’s Internationalists is the evolution of marketing leadership itself. The most influential marketers today are not simply building brands. They are helping people navigate complexity, creating confidence in uncertain times, building communities around shared passions, humanizing technology, and finding new ways for organizations to create meaningful value. The 2026 Internationalists of […]
TRENDSETTERS | Michael Fanuele on the Crisis of Inspiration
Organizations today have more information than ever before. Research is richer. Data is more accessible. Measurement is more sophisticated. Artificial intelligence can summarize, predict, analyze, and optimize at a scale that would have seemed unimaginable just a few years ago. Yet despite all this intelligence, many leaders find themselves confronting a surprisingly human challenge. How […]
The Grumpy Innovator: Why Good Ideas Don’t Always Win
Costas Papaikonomou on disruption, decision-making, and the overlooked power of the obvious. Innovation has become a kind of corporate reflex. When growth slows or markets shift, the instinct is often the same: disrupt, reinvent, transform. But according to Costas Papaikonomou, an innovation expert, entrepreneur, co-founder of Una Terra, and author of The Disruption Fallacy and […]
Marketing Is Moving Beyond the Message
IN PRACTICE | The Cases Shaping Marketing Now What five award-winning campaigns reveal about the future of marketing. At first glance, these examples seem unrelated. Different countries. Different categories. Different audiences. Different objectives. Yet together they reveal something important: Marketing is moving beyond the message. Across this year’s highest-scoring Internationalist Award winners, the most innovative […]
THE EDIT | When Proof Becomes the Concept
Some brands are still focused on visibility. Others are beginning to recognize that visibility alone is no longer enough. In an environment shaped by skepticism, overload, and constant exposure, marketing increasingly faces a different challenge: not simply getting attention, but demonstrating credibility, usefulness, transparency—or even self-awareness. This week’s examples from Shein, a Finnish bakery brand, […]
THE CMO ROLE IS BEING REWRITTEN
It’s easy to look at the latest data and conclude that marketing has a performance problem. But that may not be the real issue. It may be a definition problem. Recent research from Boathouse suggests a growing disconnect inside organizations. CMOs are seen as more aligned with the business than ever before—more committed, more integrated, […]
Scaling Authenticity in an AI World
Why what feels real is becoming more valuable—and more selective. Marketing has never been more capable. Ideas can be generated instantly.Content can be produced at scale.Experiences can be designed, extended, and optimized across platforms. And yet, something is shifting. Not in what marketing can do— But in what people choose to believe. In a world […]