June 2026
The Grumpy Innovator: Why Good Ideas Don’t Always Win
Costas Papaikonomou on disruption, decision-making, and the overlooked power of the obvious. Innovation has become a kind of corporate reflex. When growth slows or markets shift, the instinct is often the same: disrupt, reinvent, transform. But according to Costas Papaikonomou, an innovation expert, entrepreneur, co-founder of Una Terra, and author of The Disruption Fallacy and […]
Marketing Is Moving Beyond the Message
IN PRACTICE | The Cases Shaping Marketing Now What five award-winning campaigns reveal about the future of marketing. At first glance, these examples seem unrelated. Different countries. Different categories. Different audiences. Different objectives. Yet together they reveal something important: Marketing is moving beyond the message. Across this year’s highest-scoring Internationalist Award winners, the most innovative […]
The Hidden Cost of Global Marketing
The Big Idea Is Only as Strong as the System That Delivers It. Global brands have never invested more in creating big ideas. Brand platforms are centralized. Creative systems are increasingly sophisticated. Campaigns are built to travel across markets, formats, platforms, and channels. Strategy is aligned. Guidelines are documented. Master assets are approved. And yet, […]