02 Nov, 2026

Signals, Insights, & Perspective

Interpreting What Matters in Global Marketing

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

November 2026

What If the Agency Industry’s Biggest Problem Isn’t AI at All?

Deborah Malone0Tagged , ,

Patou Nuytemans believes the industry’s real challenge has been building for decades. Now she’s making the case for a new understanding of agency value — and a different way forward. Artificial intelligence is transforming the agency business. It is accelerating production, changing the economics of execution and challenging long-established assumptions about the value of human […]

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8 mins read