April 2026
Fashion Didn’t Change Its Mind About Age. The Market Did.
Image: Miranda Priestly at her desk (Credit: 20th Century Fox) As older women gain visibility on runways and in culture, the shift signals something deeper than inclusion—it reflects a reset in how value, authenticity, and relevance are defined. Fashion didn’t suddenly “discover” older women.It finally ran out of reasons to ignore them. A recent wave […]
From Growth Engine to Navigation System: Marketing’s Expanding Role
Uncertainty is not new to marketing. But the structure of uncertainty is changing—and with it, the role marketing is expected to play. New research from the World Federation of Advertisers (WFA), developed in partnership with transformation consultancy The Intangibles, suggests that today’s environment is not simply more volatile. It is more complex, more interconnected, and […]
How Wide Is Your Swim Lane?
Nike, “Iron Nun,” and the growing tension between performance, participation, and belonging. Sometimes it’s the smallest things that don’t last very long that stay with you. A line of copy. A window message. Something that appears, sparks reaction, and disappears within a day. During marathon week in Boston—as the 130th Boston Marathon unfolded on Patriots’ […]
Where “Better” Becomes Real
It’s one thing to talk about how AI is reshaping marketing. It’s another to see it in action. Across a range of recent work, the most compelling examples don’t just demonstrate what AI can do—they show what happens when it’s applied with intention. Not just to move faster. But to connect more meaningfully. These examples […]
From Precision to Purpose: How AI Is Reshaping Marketing
Artificial intelligence is no longer an emerging force in marketing.It’s reshaping how marketing works—right now. Not just how campaigns are executed—but how decisions are made, how audiences are understood, and how brands respond in real time. What’s emerging is not simply a more efficient version of marketing. It’s a different model altogether—one that blends precision […]
When Brands Know When to Step In—and When to Step Back
There are moments when brands are expected to act. And others when they simply have the opportunity. The difference isn’t always obvious. But how brands respond—especially in small, unscripted situations—can reveal far more than any campaign. Recently, a quiet story out of Japan captured global attention. A young macaque monkey named Punch, rejected by his […]
When AI Has All the Answers, What Happens to Us?
AI is becoming a guide—not just a tool. But guidance without experience may come at a cost. We are getting used to AI as a companion. Not just for work—where it is already reshaping strategy, analysis, and creativity—but for something far more personal: Guidance. People are beginning to ask AI questions they once reserved for […]
Media Innovation 2026: From Participation to Impact
The winners of The Internationalist’s 18th Annual Awards for Innovation in Media offer more than a collection of strong ideas—they provide a clear view of how media is evolving. Across categories, markets, and budgets, one theme stands out: media is no longer simply a channel for communication. It is becoming a system for participation, utility, […]
From Cause to Credibility
Why Care Is Personal—and Relevance Must Be Earned Cause marketing is being re-evaluated. In a more polarized, scrutinized, and performance-driven environment, brands are facing a harder question: Should they align with causes at all—and if so, what does it actually deliver? Recent research from Ipsos and Effie UK suggests the answer is more complex than […]
From Performance to Protection: How ROCKWOOL Is Reframing Marketing in a Changing World
In a market defined by pressure on costs, on supply chains, and on expectations, brand performance remains essential. But increasingly, marketing is being asked to do more than communicate performance; it must clarify what it enables and why it matters now. At ROCKWOOL, that shift is taking shape in a deliberate and meaningful way. With […]