09 Feb, 2026

Signals, Insights, & Perspective

Interpreting What Matters in Global Marketing

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

AIAndAuthenticity

Marketing at the Crossroads: Bob Liodice on AI, Authenticity, and What Comes Next

Deborah Malone0Tagged , ,

ANA’s CEO Discusses Trust, Brand Loyalty, and What Marketing Must Get Right in 2026 As marketers enter 2026, the tension between acceleration and trust has never been more visible. New technologies—especially AI—are unlocking extraordinary possibilities, yet recent consumer backlash to AI-generated advertising is reminding brands of a timeless truth: innovation without authenticity erodes trust. That […]

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6 mins read