May 2025
For Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit Collaborations…
When Mollye Rhea founded For Momentum in 2003, she pioneered one of the first cause marketing agencies to foster partnerships between brands and nonprofits. She characterizes her work as “bringing causes and companies together to multiply good.” Her company is now one of the leading cause-related marketing firms in the United States. For Momentum has also […]
Clarifying Purpose Amid Increased Uncertainty
Notions of purpose, like so many other concepts and ideals, have evolved over the past year. Currently, we are at a significant crossroads as our research points to a more sophisticated approach to adopting purpose. According to 89% of those surveyed, the challenge of getting purpose right lies in doing it meaningfully, systematically, and authentically. The […]
Habitat’s Amy Dunham Offers Insights on Refreshing a Much-Loved Brand…
Ask Amy Dunham, Habitat for Humanity International‘s Chief Communications Officer, about her latest initiative, and she’ll enthusiastically discuss encouraging people to take a fresh look at a much-loved brand. Whether reacting to changing market conditions, new leaders, or an organizational strategy update (or all of the above), she believes marketers must continue to plan and execute […]
David Aaker, Hailed as the Father of Modern Branding, Releases New Book in Response to Today’s Marketing Issues…
David Aaker is prolific. He has published over 120 articles and 18 books that have sold more than 1 million copies and have been translated into 18 languages. Among them are Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, and The Future of Purpose-Driven Branding. Marketing expert Philip Kotler called him […]