29 May, 2024

Reassessing Purpose as Society’s Expectations for Business Rise

TODAY’S MARKETERS both appreciate and understand the ideals of brand purpose and the purpose-led organization. However, the complexity of global events, the acceleration of technology, and the need for profitable results amid economic uncertainty affect how marketing’s role makes a difference to both business and society. Some of the survey results were entirely unexpected. DOWNLOAD THE […]

7 mins read

SeeHer’s Christine Guilfoyle Responds to Disillusionment about the Representation of U.S. Women with the “Pledge to Embed”

While no one in business likes setbacks, Christine Guilfoyle is overcoming disturbing perceptions with an important new program.  SeeHer is the ANA’s global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment.  A new edition of the report, Global Perceptions of Progress […]

8 mins read

Liz Kneebone Tells How Sustainable and Inclusive Marketing Practices Can Be Growth Drivers While Making a Positive Impact

If Liz Kneebone could make a wish for all marketers, it would be to make every day Earth Day. As Vice President of the Society and Sustainability Collective, launched by the ANA on Earth Day 2022, she recognizes that as sustainability becomes more common in marketing practices in the U.S. and around the globe, the […]

5 mins read

”Woke Up Call”:  Universities Need a Brand Reboot.

Many of America’s most renowned colleges and universities have been in the headlines for all the wrong reasons. In the wake of turmoil over colleges’ responses to the latest social and geo-political uproar, a much deeper fissure has been laid bare that has the potential to break the brands that elite schools count on to […]

5 mins read