February 2026
Fifty Is Box Office Gold — And Marketing Has No Excuse Left
Hollywood has just confirmed what many marketers have been slow to fully act on:Age is no longer a proxy for relevance — or restraint. New research from AARP shows that audiences 50 and over are not only watching more movies and streaming content — they are shaping how stories about aging, ambition, romance, and relevance […]
Marketing at the Crossroads: Bob Liodice on AI, Authenticity, and What Comes Next
ANA’s CEO Discusses Trust, Brand Loyalty, and What Marketing Must Get Right in 2026 As marketers enter 2026, the tension between acceleration and trust has never been more visible. New technologies—especially AI—are unlocking extraordinary possibilities, yet recent consumer backlash to AI-generated advertising is reminding brands of a timeless truth: innovation without authenticity erodes trust. That […]
Signal: CMO Hiring Is Booming—but the Role Is Being Set Up to Fail
The CMO job market is no longer in recovery. It’s in overdrive. According to new data from executive search firm Taligence, global CMO appointments rose more than 60% in 2025, extending a multi-year surge in senior marketing leadership movement. On the surface, it looks like a vote of confidence in marketing’s strategic importance. Look closer, […]