16 Mar, 2026

Signals, Insights, & Perspective

Interpreting What Matters in Global Marketing

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The Internationalist connects the people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building. The Internationalist is available in print, online and in-person—through Think Tanks, Awards and Summits—all to better serve the needs of this community.

FiftyPlusMarketing

The Quiet Surprise in 50+ Advertising: Age Isn’t the Risk

Deborah Malone0Tagged , ,

Initial Signals from The Internationalist’s GenMORE+ Index suggest that audiences aren’t penalizing age in advertising. What they reject is outdated framing. For years, marketers have quietly worried that featuring people over 50 risks aging their brands. The assumption has been simple: youth drives growth. But early findings from The Internationalist’s GenMORE+ Index — based on […]

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