John Price Shares a 2025 Latin America Forecast Essential to Marketers…
John Price has focused his career on studying Latin American markets and guiding the world’s largest companies on how best to grow and defend their business interests in the region. He is one of the pioneers of market intelligence and an expert thought leader in Latin American business and political and economic trends. Each year, John […]
The Evolution of Digital Innovation: Insights from Award-Winning Campaigns
Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. TRENDS FROM THE 16TH ANNUAL INTERNATIONALIST AWARDS FOR INNOVATIVE DIGITAL MARKETING SOLUTIONS… Digital innovation in marketing has matured beyond flashy technology implementations to focus on solutions that create meaningful business and societal impacts. An analysis […]
INTERNATIONALIST AWARDS for INNOVATION in MEDIA. Now Open for Entries!
Innovation is essential to today’s effective media thinking in a world where messages are instantly global. The 17th Annual Internationalist Awards for Innovation in Media honor inspiring case studies from around the globe scored for insights, strategy, and results. The Awards celebrate some of the boldest, brightest and most effective work from all regions of […]
Yard’s Ruth Bernstein Shares How to Turn Purpose into Action by Developing Brand Beacons…
Ask Ruth Bernstein about her concept of Brand Beacons, and she’ll tell you they set the next standards in business. While that may sound like a monumental task or an extraordinary description of a brand’s potential, after a 30-minute conversation, I was convinced about the power of beacon status. Ruth Bernstein is the CEO and Co-Founder […]
FINALISTS ANNOUNCED!
The 16th Annual Internationalist Awards for Innovative Digital Marketing Solutions All FINALISTS are winners. Bronze, Silver, Gold, and Grand Prix awards will be announced shortly. Finalists Include: Judging continues… This year’s awards feature an additional judge. Appropriately, it’s an AI Judge, an Artificial Intelligence “persona” that The Internationalist will use as a “test” between AI data-driven scoring […]
ANA Masters of Marketing Offers a Path Ahead for Marketers
Mid-October traditionally marks the annual ANA Masters of Marketing Conference, a significant week in the calendars of top marketing executives—whether they represent some of the world’s legacy companies or today’s disruptors and challenger brands. The 2024 event occurred last week with the theme of “Setting the Agenda.” Bob Liodice, ANA’s Chief Executive Officer, explained the […]
The Internationalist Announces the Addition of an “AI JUDGE” in its Digital Awards…
For 20+ years, The Internationalist has connected the People & Ideas in International Marketing.Now we are collaborating with one of the world’s best AI Marketing Platforms to Provide our Community with More Insights. The Internationalist’s Sixteenth Annual Internationalist Awards for Innovative Digital Solutions will have an added judge this year. Appropriately, it’s an AI Judge, […]
Tim Love, Now Advocate for Online Safety, Discusses Concerns for Children and Navigating between Fact & Fiction…
Eighteen months ago, former Omnicom Vice Chairman Tim Love released his award-winning book Discovering Truth: How to Navigate Between Fact and Fiction in an Overwhelming Social Media World. Drawing inspiration from renowned business leaders, Discovering Truth explored how today’s social media affects trust in institutions and divides an increasingly polarized society. After a series of lectures […]
Industry Expert Joanne Davis Shares How to Get Your Agency to Run Through Brick Walls—Without Paying More…
… Through humor and wisdom, Joanne Davis provides an essential new book for maximizing Client-Agency Relationships by highlighting “good” and “bad” marketer behavior… More than one trillion dollars are spent globally on advertising—a figure exceeding the GDP of 19 countries. Imagine the waste to companies and their stockholders when marketers do not learn the basic […]
Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People…
Dave McCaughan is a storyteller, marketing expert, consultant, and public speaker passionate about understanding the interconnection between people and brands. He spent three decades with McCann throughout Asia, developing the Strategic Planning practice and working with a stellar roster of global clients. Ten years ago, he created a fascinating consultancy called BIBLIOSEXUAL for “marketing what […]