16 Apr, 2024

Senny Boone Discusses What Marketers Can Do When Brands Face Ethical Dilemmas… 

Senny Boone, Senior Vice President of The Center for Ethical Marketing, believes that “Marketing suffers from a lack of trust in the marketplace, leading to heavy regulation and less growth for brands.” With three decades of communications law experience spanning marketing, fundraising, and privacy issues, including innovative technology and consumer protection, Senny speaks with conviction […]

6 mins read

Brian Wieser of Madison and Wall Raises His Forecast for Ad Growth and Offers an Interesting Perspective

Few can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets.  Brian Wieser has devoted much of his career to understanding trends in media spending, its overall effect on advertising budgets, and what this […]

5 mins read

Reassessing Purpose as Society’s Expectations for Business Rise

TODAY’S MARKETERS both appreciate and understand the ideals of brand purpose and the purpose-led organization. However, the complexity of global events, the acceleration of technology, and the need for profitable results amid economic uncertainty affect how marketing’s role makes a difference to both business and society. Some of the survey results were entirely unexpected. DOWNLOAD THE […]

7 mins read

SeeHer’s Christine Guilfoyle Responds to Disillusionment about the Representation of U.S. Women with the “Pledge to Embed”

While no one in business likes setbacks, Christine Guilfoyle is overcoming disturbing perceptions with an important new program.  SeeHer is the ANA’s global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment.  A new edition of the report, Global Perceptions of Progress […]

8 mins read

Liz Kneebone Tells How Sustainable and Inclusive Marketing Practices Can Be Growth Drivers While Making a Positive Impact

If Liz Kneebone could make a wish for all marketers, it would be to make every day Earth Day. As Vice President of the Society and Sustainability Collective, launched by the ANA on Earth Day 2022, she recognizes that as sustainability becomes more common in marketing practices in the U.S. and around the globe, the […]

5 mins read

Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution

Fifty-two percent of Americans have experienced online hate, according to the Anti-Defamation League. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic. Anita McGorty, Executive Vice President of Engage Responsibly, […]

5 mins read

AEF’s Gord McLean Shares His Vision for the Future of Marketing Leadership & How Talent Drives Growth

The AEF is ANA’s Educational Foundation, and its mission is to connect today’s advertising and marketing communities with academia. AEF educates and inspires the next generation of talent while advancing the understanding of marketing and advertising in society. According to Gord McLean, President & CEO of AEF, “Our future marketing and advertising leaders are not […]

7 mins read

Transcending the CEO-CMO Understanding Gap

There’s little doubt that the CEO-CMO relationship is business critical.  The last few months have seen several authoritative studies that consider CEOs’ understanding of marketing, as well as their perceptions of CMO performance. While there are obvious differences in the research, when the studies are looked at together, several interesting trends emerge that paint a more […]

6 mins read

Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry

Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand.  Certainly, one of the many things that drives him as a CEO is being forthright about […]

6 mins read

AdVentures Americas Founders Explain How They Are Disrupting International Media Constructs

Two long-time friends and international media professionals had a simple idea that is now changing how both clients and agencies can access strategic marketing solutions—whether within North America or throughout the world. Called AdVentures Americas for its US home base, Oliver Eills (Founder & CEO) and Patrick Williams (Managing Partner), both originally from the UK […]

7 mins read