International Women’s Day: Brands Making a Difference in the Lives of Women
To commemorate International Women’s Day on March 8, and as part of The Marketing Makes a World of Difference™ collaboration between The Internationalist and the ANA, we are sharing resources, articles, and case studies from around the world to highlight how brands have made a difference in a range of issues affecting women. International […]
Prophet’s Kate Price Discusses How an Integrated “Brand and Demand” Marketing Strategy Outperforms Competition
According to Kate Price, “High-performance marketing means integrating the drivers of brand and demand- long-term customer perceptions and short-term sales.” Kate, a partner at Prophet’s New York office specializing in marketing transformation, shared findings from the consultancy’s recent report, Brand & Demand: A Relationship Guide (to Marketing’s Great Love Story). Based on a survey of […]
Mike Nichols of Gainbridge® Outlines the Strategic Partnerships of a Values-Based Organization…
Mike Nichols’ career has been at the intersection of business, sports, and philanthropy—an inspiring but not typical combination. As Chief of Sponsorship and Activation at Group 1001, an Indiana-based financial and insurance collective that includes brands like Gainbridge®, Delaware Life, and Clear Spring, he “brings to life” the group’s values with partnerships that focus on […]
Sunny Sky’s Manos Spanos Discusses Innovation and Technology Amid Marketing’s Many Business Goals…
Throughout his career, Manos Spanos has been consistently motivated by the intersection of marketing, innovation, and technology—whether working for large multinationals or startups. Now, as the Chief Commercial Officer of Sunny Sky Products, a leading producer of beverage solutions, he talks about turning bold ideas into realities while offering his perspective on the potential of AI, […]
Marketers Admit to AI’s CAPABILITY-MATURITY PARADOX
INSIGHTS Survey Results: AI implementation Success Depends More on Human and Organizational Factors than on Technological Capabilities From the ANA’s “Marketing Word of the Year,” to CES® to the World Economic Forum, businesses now recognize that the rapid advancements in Artificial Intelligence have reached a critical juncture in our relationship with technology. Yet, success in […]
We’re All Marketers Now
It’s not often that a business headline captures your attention and then continues to make you think. “Is your entire company thinking like a marketer? It should be.” This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how attracting and respecting […]
Parity Reveals a “Silver Lining” for Athletes and Brands through Support of Women’s Sports…
Leela Srinivasan, CEO of Parity, the platform that connects female athletes with brands, discusses some key takeaways from the organization’s latest study, “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes.” Based on real data from 500 professional women athletes across 55 sports, she warns that, sadly, the study does not make for comfortable reading. […]
4As Marla Kaplowitz Discusses an Agency Business Amid Constant Change
Ask Marla Kaplowitz about her outlook for the agency business in 2025, and she’ll begin by reminding you that ad agencies operate in a constantly evolving environment. In fact, she says, “They often do their best work and deliver their greatest value during periods of significant change.” While she alludes to volatility and uncertainty throughout the […]
ANA’s Bob Liodice Discusses AI’s “Clarifying Moment” and Anticipates 2025’s Top Marketing Issues…
Bob Liodice, the ANA’s chief executive officer, is bullish on AI. Not only has the term been chosen three times by ANA members as the “Marketing Word of the Year,” but he believes that GenAI has the capability to help his members become better marketers. “AI,” he says, “will change the entire productivity scale. Marketers are […]
A Pivotal Year Ahead: Upcoming Advertising, Marketing, Media, and World Events!
The new year wake-up call of CES® 2025, the world’s most influential technology event, returns to Las Vegas on January 7-10, 2025. It is soon followed by the 54th Annual Meeting of the World Economic Forum, which will again descend upon the Swiss village of Davos from January 20 to 24, 2025. The focus? Collaboration for the Intelligent Age or “Responding to geopolitical […]