Transcending the CEO-CMO Understanding Gap
There’s little doubt that the CEO-CMO relationship is business critical. The last few months have seen several authoritative studies that consider CEOs’ understanding of marketing, as well as their perceptions of CMO performance. While there are obvious differences in the research, when the studies are looked at together, several interesting trends emerge that paint a more […]
Sir Martin Sorrell Discusses the Global Complexities of 2024 and the Realities Now Facing the Ad Industry
Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand. Certainly, one of the many things that drives him as a CEO is being forthright about […]
AdVentures Americas Founders Explain How They Are Disrupting International Media Constructs
Two long-time friends and international media professionals had a simple idea that is now changing how both clients and agencies can access strategic marketing solutions—whether within North America or throughout the world. Called AdVentures Americas for its US home base, Oliver Eills (Founder & CEO) and Patrick Williams (Managing Partner), both originally from the UK […]
Passionate Advocate for Ad Agencies, Marla Kaplowitz Talks about the State of Business Today with Expectations for 2024
Marla Kaplowitz has spent a long career at ad agencies, and now as CEO of the 4A’s (American Association of Advertising Agencies), she is helping her members navigate the constantly changing agency world. She sees her role as ensuring that agencies remain relevant, compete successfully, and have the resources to flourish. Today, she anticipates how […]
ANA’s Bob Liodice Talks About Dynamic Change, Opportunities, and the Optimism of 2024 …
Bob Liodice, chief executive officer of the ANA, certainly understands both the challenges and opportunities marketers face today. As he anticipates the key issues and trends of 2024, Bob considers both large, defining topics like the effect of Gen AI on the industry and how a central ANA tenet like “growth” is continuing to develop, […]
WFA’s Stephan Loerke on Why Marketers “Need to Lead” in 2024
Stephan Loerke, CEO of the World Federation of Advertisers (WFA), is unquestionably an optimist when he talks about the potential for marketing to drive outcomes and even reshape business goals. However, he is also tremendously pragmatic when he discusses the importance of embracing key marketing initiatives. He believes that CMOs “need to lead,” and given the global complexities of […]
What’s on the Minds of Marketers in 2024?
A Year of Complexity Ahead, but a Year that Will Demonstrate the Essentiality of Marketing’s Role in Both Business and Society. Yes, TODAY’S MARKETERS face a long list of urgent priorities… However, 2024 is shaping up to be a very different year. Marketing leaders are now tasked with expanded responsibilities of extraordinary complexity and greater accountability— from external concerns to internal aspirations, from accelerating technological developments to shifting consumer mindsets. And while many marketers admittedly feel a sense of overwhelm at the pace of change and the need to become expert on so many new subjects, smart marketing executives are now recognizing their time has come.
Calendar of Noteworthy Global Events, Plus Marketing, Advertising & Media Activities Around the World.
The Internationalist Hosts an Online Calendar of Noteworthy Global Events, Plus Marketing, Advertising & Media Activities Around the World. Click here to Bookmark The Internationalist Calendar Website. The annual new year wake-up call of CES begins in Las Vegas, and then business leaders will flock to Davos-Klosters, Switzerland for the World Economic Forum Annual Meeting starting January 15 to focus on “Rebuilding Trust.” Chinese […]
AIMM’s Lisette Arsuaga Discusses How High-Growth Brands Embrace Strong Cultural Relevance & Inclusion…
Lisette Arsuaga, Co-Founder of AIMM, ANA’s Alliance for Inclusive and Multicultural Marketing, has long been an advocate for demonstrating how high-growth brands are also those with strong diversity and inclusion attributes or “cultural relevance” that is embedded throughout all marketing touchpoints. Recently, AIMM conducted a survey through the Cultural Inclusion Accelerator (CIA) to better understand consumers’ […]
What Role Should Brands Play in a Global Crisis?
Is Marketing’s Role in Society Equally Important as its Role in Business?
Once upon a time, brands and politics didn’t mix… or at least some topics were considered taboo by most organizations. The rise of social media, the constant expression of personal opinions, the speed at which misinformation flows, corporate interest in customer values, and even commitments to purpose, have changed how many brands communicate in a post-COVID world. Yet, when complex geopolitical issues intensify and combine with entrenched and often fiery viewpoints, it can become challenging for many products, services, or companies to serve the best interests of all their stakeholders.