September 2024
Dave McCaughan, Expert on Age and International Culture, Explains What Brands Get Wrong about Older People…
Dave McCaughan is a storyteller, marketing expert, consultant, and public speaker passionate about understanding the interconnection between people and brands. He spent three decades with McCann throughout Asia, developing the Strategic Planning practice and working with a stellar roster of global clients. Ten years ago, he created a fascinating consultancy called BIBLIOSEXUAL for “marketing what […]
Informing Brand Attributes: A History of Family Farming in Brazil Drives Nossa Familia Coffee
Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, not only highlights his Brazilian heritage in the company’s coffee but also champions Nossa Familia’s commitment to sustainability and charitable causes. Launched in 2004, Nossa Familia Coffee has been catering to java enthusiasts in Portland, Oregon, and throughout the United States online. 2016 the company became Oregon’s first Certified B Corp coffee […]
Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports
Women’s sports have been soaring in popularity, yet they still receive less than ten percent of media coverage. Too often, media investments for women’s sports are only included as an add-on to men’s packages. Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five […]
Upcoming Advertising, Marketing & Media Events Worldwide
Have you ever planned a business trip to Miami only to learn that a key advertising event occurred the day before you arrived? Gone to great lengths to organize an event in Singapore, only to later learn that it is scheduled at the same time as another industry function? What about traveling to France a […]