09 Dec, 2024

Ally Financial’s Pioneering Commitment is Changing How Brands Consider Investments in Women’s Sports

Women’s sports have been soaring in popularity, yet they still receive less than ten percent of media coverage. Too often, media investments for women’s sports are only included as an add-on to men’s packages.  Ally Financial took a pioneering step in May 2022 by committing to spend equally on men’s and women’s sports within five […]

8 mins read

Parity CEO Leela Srinivasan Champions Research on Women’s Sports to Find that Brands Have a Massive Opportunity… 

Parity was created in 2020 to close the gender income and opportunity gap in professional sports, and CEO Leela Srinivasan has been in her role for a year. To help revolutionize the financial model for women athletes and create meaningful opportunities for brands, she has championed what may be the most extensive study of women’s […]

8 mins read