November 2025
When an “Old Dog” Leads a New Purpose
How The Farmer’s Dog and Macy’s Turn Thanksgiving Into a Spotlight on Senior Pets. This year, a special four-legged icon is helping shine a light on one of the most overlooked causes in animal welfare: senior dog adoption. For the 99th Macy’s Thanksgiving Day Parade, Macy’s and The Farmer’s Dog brought back an unexpected celebrity—Freida […]
GEN MORE+: Signals in Nonprofit Marketing
What Today’s Innovative Campaigns Tell Us About the 50+ Audience… Nonprofits have always been early indicators of cultural change. With limited budgets and mission-driven mandates, they tend to innovate out of necessity, creativity, and a sense of community. Increasingly, these innovations reveal something striking about the demographic often overlooked in mainstream marketing: the 50+ population […]
Digital Changes More than Metrics: Announcing the 2025 Internationalist Digital Award Winners
Each year, The Internationalist Awards for Innovative Digital Marketing Solutions spotlight the most compelling examples of how marketing, technology, and culture intersect—and this year’s winners are particularly notable. They reflect a moment when brands are challenged to create not just attention, but advantage; not just impressions, but impact. These winning initiatives redefine what digital leadership […]
Edelman’s “Power of 55” Rewrites the Rules of Age and Influence
GenMore+ Insight: Why marketers can’t afford outdated assumptions about the 50+ consumer This story first appeared in ANA magazine. Edelman’s Longevity Lab has launched The Power of 55, a cohort of creators aged 55 and older tasked with helping brands better understand, engage, and build long-term relationships with this economically dominant yet chronically underserved audience. […]
Reinventing Retail Marketing: Dr. Jan Flemming’s Blueprint for the Future
Retail media is no longer just the fastest-growing channel in advertising — it’s evolving into one of the most consequential. Global retail media investment is expected to reach $200 billion by 2027, with European spend now outpacing growth in the broader digital ad market. Retailers, once seen as media bystanders, are becoming full-funnel customer platforms […]