April 2025
Alignment at the Surface, but Many Concerns Run Deep
The Good, the Bad, and the Ugly of CLIENT-AGENCY-MARKETING PROCUREMENT Relationships Without question, the relationships among marketers, marketing procurement, and advertising agencies are crucial to the effectiveness of contemporary marketing initiatives. Each entity plays a distinct yet complementary role in achieving strategic business success. Simply said, marketers drive strategy, procurement ensures efficiency, and agencies deliver […]
Amy Williams, CEO of Good-Loop, is on a Mission to Make Online Ads More Positive…
Not all visionaries are people of action. Amy Williams is both. She recognized the need to redesign online advertising, making annoying internet ads a force for good. In 2016, she co-founded Good-Loop as a simple and profitable way for brands to do good through advertising. So far, her Good Formats have raised over $10 million for good causes globally. In doing so, […]
WINNERS ANNOUNCED! Unparalleled Inspiration!
The 17th Annual Internationalist Awards for INNOVATION IN MEDIA The most effective campaigns solve real problems, maintain authentic connections with their audiences, and deliver tangible results. Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before […]
Hershey’s Charlie Chappell Discusses Innovation and Anticipating What’s Next…
Many associate marketing with innovation, but it’s also about anticipating what’s next. If anyone can look around corners as a strategic and transformational leader focused on driving growth, it’s Charlie Chappell of The Hershey Company. Few people have held such a diverse range of marketing roles—from product development at Kimberly-Clark to brand management and marketing at […]