PurposefulBranding
Amy Williams, CEO of Good-Loop, is on a Mission to Make Online Ads More Positive…
Not all visionaries are people of action. Amy Williams is both. She recognized the need to redesign online advertising, making annoying internet ads a force for good. In 2016, she co-founded Good-Loop as a simple and profitable way for brands to do good through advertising. So far, her Good Formats have raised over $10 million for good causes globally. In doing so, […]
Brands Marketing a Difference in the Lives of Women…
To commemorate International Women’s Day on March 8, and as part of The Internationalist’s Marketing Makes a World of Difference™ initiative, we are sharing case studies from around the world to highlight how brands have made a difference in a range of issues affecting women. The theme for International Women’s Day 2023 is: DigitALL: Innovation and technology for gender equality. […]