TRENDSETTERS
WFA’s Stephan Loerke Outlines a Framework for Positive Marketing Behaviors in an Increasingly Complex World
Today’s marketing environment is demanding— not only due to endless changes to consumer habits and proliferating technology but also geopolitical crises, polarized politics, and nonstop media reactions. Driving brand growth through purposeful and inclusive policies that embrace diverse audiences has never been more complex. Reflecting increasing demands from regulators, pressure groups, investors, and society, WFA (World […]
CSL’s Anthony Farina Talks About Brand Value, the Power of Disruption, and Staying True to Purpose…
For the past decade, Anthony Farina, Chief Communications & Brand Officer of biotech giant CSL, has been part of the company’s extraordinary evolution. From his beginnings as the first communications leader in CSL’s century-long history, he has helped champion a purpose-driven ethos or “promise,” which enabled the CSL family to unify as one global brand […]
AIMM’s Gilbert Dávila Asks Brands to Close the Gap between Intention and Action in Supporting Diverse Media
While hosting the Second Annual ANA/AIMM GrowthFronts in New York, an upfront event for Diverse-Owned and Diverse-Targeted Media, Gilbert Dávila, CEO at DMI Consulting and Co-Founder of AIMM, ANA’s Alliance for Inclusive and Multicultural Marketing, shared new research on investment in Diverse Media and its potential for brands. As a result, AIMM has recommended bold […]
Senny Boone Discusses What Marketers Can Do When Brands Face Ethical Dilemmas…
Senny Boone, Senior Vice President of The Center for Ethical Marketing, believes that “Marketing suffers from a lack of trust in the marketplace, leading to heavy regulation and less growth for brands.” With three decades of communications law experience spanning marketing, fundraising, and privacy issues, including innovative technology and consumer protection, Senny speaks with conviction […]
Dr. Anastasia Kārkliņa Gabriel, Author of Cultural Intelligence for Marketers, Shares How Brands Reflect Culture and Shape Societal Values …
Dr. Anastasia Kārkliņa Gabriel believes that brands reflect culture and actively shape societal norms and values. Her new book, Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Kogan Page, March 26, 2024), demonstrates how marketers can create programs that resonate effectively with audiences and meaningfully impact society. Her book is devoted to helping marketers […]
Brian Wieser of Madison and Wall Raises His Forecast for Ad Growth and Offers an Interesting Perspective
Few can boast of a professional life that includes investment banker, equity research analyst, long-time agency executive, and developer of two of the global advertising industry’s most widely relied upon data sets. Brian Wieser has devoted much of his career to understanding trends in media spending, its overall effect on advertising budgets, and what this […]
SeeHer’s Christine Guilfoyle Responds to Disillusionment about the Representation of U.S. Women with the “Pledge to Embed”
While no one in business likes setbacks, Christine Guilfoyle is overcoming disturbing perceptions with an important new program. SeeHer is the ANA’s global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment. A new edition of the report, Global Perceptions of Progress […]
Liz Kneebone Tells How Sustainable and Inclusive Marketing Practices Can Be Growth Drivers While Making a Positive Impact
If Liz Kneebone could make a wish for all marketers, it would be to make every day Earth Day. As Vice President of the Society and Sustainability Collective, launched by the ANA on Earth Day 2022, she recognizes that as sustainability becomes more common in marketing practices in the U.S. and around the globe, the […]
Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers & SMBs to be Part of the Solution
Fifty-two percent of Americans have experienced online hate, according to the Anti-Defamation League. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic. Anita McGorty, Executive Vice President of Engage Responsibly, […]
AEF’s Gord McLean Shares His Vision for the Future of Marketing Leadership & How Talent Drives Growth
The AEF is ANA’s Educational Foundation, and its mission is to connect today’s advertising and marketing communities with academia. AEF educates and inspires the next generation of talent while advancing the understanding of marketing and advertising in society. According to Gord McLean, President & CEO of AEF, “Our future marketing and advertising leaders are not […]