TRENDSETTERS
Identity, Trust, and the New Rules of Nonprofit Marketing: Insights from Jon Lee of Lerma
Nonprofits are often the first to feel cultural change—not because they’re different from brands, but because the stakes are higher. When people give their own money rather than spend it, their motivations are more revealing, their expectations more demanding, and their tolerance for misalignment far lower. That’s why the shifts happening in nonprofit marketing today—around […]
Defying Drift: Why Deloitte’s Geoff Tuff and Steven Goldbach Say Leaders Must Hone, Not Transform
The authors of HONE explain how purposeful refinement—not constant reinvention—helps marketers sustain clarity, relevance, and organizational momentum amid exponential change. For years, business leaders—and marketers in particular—have been urged to disrupt, reinvent, and transform. But according to Geoff Tuff and Steven Goldbach, Principals at Deloitte and authors of HONE: How Purposeful Leaders Defy Drift, that […]
The Hidden Engines of Ad Growth: Why Advertising Is Outpacing Consumer Spending
Five forces quietly reshaping the ad market, according to Madison & Wall. For decades, advertising growth has tracked closely with consumer spending. The logic is straightforward: marketers invest to influence demand, so ad budgets rise and fall with consumption. But over the past several years, that relationship has fractured. Advertising revenues have grown significantly faster […]
Why Big Ideas Stall — And How Marketers Can Become the Chief Alignment Officers
Susan Schramm on De-Risking Strategy, Moving People to Action, and Fast-Tracking Ideas in a Fragmented World When bold ideas stall, marketers are often the first to feel the friction. They see it in the brief, hear it in the rooms where decisions wobble, and feel it when a campaign that should work never gains traction. […]
LondonAI and the New Advertising Equation
How Michael Moszynski Wants to Redefine Creativity, Value, and Human Intelligence in an AI-Driven Era … When LondonAI launched, it didn’t introduce itself with glossy promises of transformation, magical savings, or instant innovation. Instead, it opened with a campaign showing all the things AI simply can’t do. It was witty, slightly irreverent, and intentionally sobering. […]
Inside Jen Harrington’s “Eat In or Dine Out”: A New Menu for Modern Marketing
How HATCH’s CEO is helping CMOs navigate talent gaps, cultural complexity, and the shift toward blended teams. “Eat In or Dine Out” Reframes the Agency–Client Relationship. When Jennifer Harrington launched HATCH, she wasn’t trying to build just another agency — she wanted to build a new model of creative collaboration. One that gives marketers a […]
Reinventing Retail Marketing: Dr. Jan Flemming’s Blueprint for the Future
Retail media is no longer just the fastest-growing channel in advertising — it’s evolving into one of the most consequential. Global retail media investment is expected to reach $200 billion by 2027, with European spend now outpacing growth in the broader digital ad market. Retailers, once seen as media bystanders, are becoming full-funnel customer platforms […]
When Media Becomes the Mirror: Tim Love and Richard Gephardt on Truth, Trust, and the Digital Age
In an age when technology reflects as much as it informs, The Medium is the Mirror challenges us to confront one of the most pressing issues of our time—how we see, share, and believe in truth. The new book by Tim Love, former Vice Chairman of Omnicom Group, expands on Marshall McLuhan’s prophetic insight that […]
How Mattel’s Nancy Molenda Is Turning 80 Years Into 80 Moments of Purpose …
Celebrating 80 Years of Philanthropy, Play, and Global Impact As Mattel commemorates its 80th anniversary, the company isn’t just reflecting on a storied past of iconic toys—it’s doubling down on a bold vision of purpose. The “80 Moments for 80 Years” campaign is a global philanthropic initiative that brings Mattel’s belief in the power of […]
Breaking Barriers: Bridget Sponsky on Ally’s Bold Play for Equity and Innovation
Few brands in financial services are known for cultural relevance. But Ally Financial, under the brand leadership of Bridget Sponsky, is rewriting that narrative. In 2022, Ally stunned the marketing world by announcing its 50/50 Pledge: a promise to invest equally in men’s and women’s sports media within five years. For decades, women’s sports received […]