16 Apr, 2024

WFA’s Stephan Loerke on Why Marketers “Need to Lead” in 2024

Stephan Loerke, CEO of the World Federation of Advertisers (WFA), is unquestionably an optimist when he talks about the potential for marketing to drive outcomes and even reshape business goals. However, he is also tremendously pragmatic when he discusses the importance of embracing key marketing initiatives.  He believes that CMOs “need to lead,” and given the global complexities of […]

6 mins read