MarketingEffectiveness
The Next Test for Marketing: What Has All This Change Accomplished?
As marketers look toward 2027, the challenge may be less about embracing the next wave of change and more about understanding which changes are actually creating value. Marketing has spent much of this decade adapting. New technologies have altered how brands communicate, how consumers discover products, and how businesses organize their operations. Artificial intelligence has […]
Why More Marketing Data Isn’t Producing Better Decisions
Marketers have more data, more sophisticated measurement tools and more AI-powered analytics than ever. Ebiquity Global CEO Ruben Schreurs believes the next challenge isn’t measuring more. It’s building organizations capable of acting on what they already know. Marketers have never known more. They have more data, more dashboards, more attribution tools, more sophisticated modeling and, […]