FutureofMarketing
Marketing’s Reset
A More Complete View of What Drives Growth … Marketing is not starting over.It’s stepping into a more complete—and more accountable—version of itself. At the center of that shift is something familiar, but newly urgent: trust. Across industries, leaders are being asked to deliver growth under new conditions—greater efficiency, faster cycles, and higher expectations for […]
What’s Next for Marketers — After ANA Masters and Beyond AI
Each year, the ANA Masters of Marketing serves as a barometer for what’s truly on marketers’ minds. This year’s gathering in Orlando, one of the best in the organization’s long history, overflowed with stories of reinvention, optimism, and creative courage. Yet, as the applause settled, the lingering question was not what worked—but what’s next. If […]
What Does Better Marketing Look Like in the Age of AI?
By Deborah Malone, Founder of The Internationalist, Updated April 22, 2026 After reviewing the first wave of AI AWARDS FOR BETTER MARKETING work, I found myself asking a deceptively simple question: What does “better marketing” really mean in the age of AI? Today, that question feels even more relevant—and more urgent. Because AI is no […]
Marketing’s Moment of Truth: In an Era Where Anything Is Possible, What Should Brands Do?
By Sebastian Jespersen – making a difference with Globant GUT For decades, marketers have operated within a world of constraints—of media limitations, technological barriers, and an incomplete understanding of consumer behavior. The fundamental challenge was always the same: how do we reach the right audience, at the right time, with the right message, in a […]
The Future of Media is Segmentation
A COMMENTARY BY MARCELO SALUP, CEO of PERFORMIST Who are these people? I started my career in the creative department. First in Madrid, then I moved to Miami, got work at DM&B as regional creative director. Then, one year, I just transitioned from “Regional Creative Director” to “Regional Media Director”. That year I made an […]