MarketingReset
THE CMO ROLE IS BEING REWRITTEN
It’s easy to look at the latest data and conclude that marketing has a performance problem. But that may not be the real issue. It may be a definition problem. Recent research from Boathouse suggests a growing disconnect inside organizations. CMOs are seen as more aligned with the business than ever before—more committed, more integrated, […]
Fashion Didn’t Change Its Mind About Age. The Market Did.
Image: Miranda Priestly at her desk (Credit: 20th Century Fox) As older women gain visibility on runways and in culture, the shift signals something deeper than inclusion—it reflects a reset in how value, authenticity, and relevance are defined. Fashion didn’t suddenly “discover” older women.It finally ran out of reasons to ignore them. A recent wave […]
From Growth Engine to Navigation System: Marketing’s Expanding Role
Uncertainty is not new to marketing. But the structure of uncertainty is changing—and with it, the role marketing is expected to play. New research from the World Federation of Advertisers (WFA), developed in partnership with transformation consultancy The Intangibles, suggests that today’s environment is not simply more volatile. It is more complex, more interconnected, and […]
Marketing’s Reset
A More Complete View of What Drives Growth … Marketing is not starting over.It’s stepping into a more complete—and more accountable—version of itself. At the center of that shift is something familiar, but newly urgent: trust. Across industries, leaders are being asked to deliver growth under new conditions—greater efficiency, faster cycles, and higher expectations for […]