CMORole
THE CMO ROLE IS BEING REWRITTEN
It’s easy to look at the latest data and conclude that marketing has a performance problem. But that may not be the real issue. It may be a definition problem. Recent research from Boathouse suggests a growing disconnect inside organizations. CMOs are seen as more aligned with the business than ever before—more committed, more integrated, […]
5 mins read
Has CMO become an impossible job? Five industry leaders share their view.
The World Federation of Advertisers (WFA) asked five industry leaders to offer their reading on whether the CMO has become an impossible job. Is the trend toward new marketing titles and segmented roles a cyclical fad or an indication of a deeper problem? Recently, there has been another round of well-documented cases of companies reorganizing […]
8 mins read