ClientAgencyRelations
Jared Belsky: Trust, Collaboration—and Why Marketing’s Best Days May Still Be Ahead
When Jared Belsky decided to return media rebates to Acadia’s clients, he knew people would notice. The decision challenged one of the marketing industry’s least-discussed practices. Instead of keeping rebates earned through media buying as agency profit, Acadia redistributed them to nearly 50 clients based on their share of spending. “It wasn’t my money in […]
Industry Expert Joanne Davis Shares How to Get Your Agency to Run Through Brick Walls—Without Paying More…
… Through humor and wisdom, Joanne Davis provides an essential new book for maximizing Client-Agency Relationships by highlighting “good” and “bad” marketer behavior… More than one trillion dollars are spent globally on advertising—a figure exceeding the GDP of 19 countries. Imagine the waste to companies and their stockholders when marketers do not learn the basic […]
Agency Searches and Reviews: What Type of Consultant is Right for You?
A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same. As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of […]