AgencyRelationships
Why Are We Still Trying to Fix the Client-Agency Relationship?
Marketing, procurement and agencies agree on more than you might think. So why do the same problems persist? For an industry obsessed with change, marketing has a remarkable ability to keep returning to the same relationship problems. Briefing. Communication. Compensation. Trust. Transparency. Respect. The meaning of partnership. None of these are new concerns. Yet they […]
9 mins read