OneGlobalBrand
CSL’s Anthony Farina Talks About Brand Value, the Power of Disruption, and Staying True to Purpose…
For the past decade, Anthony Farina, Chief Communications & Brand Officer of biotech giant CSL, has been part of the company’s extraordinary evolution. From his beginnings as the first communications leader in CSL’s century-long history, he has helped champion a purpose-driven ethos or “promise,” which enabled the CSL family to unify as one global brand […]
6 mins read