The Internationalist Announces the Addition of an “AI JUDGE” in its Digital Awards…
For 20+ years, The Internationalist has connected the People & Ideas in International Marketing.Now we are collaborating with one of the world’s best AI Marketing Platforms to Provide our Community with More Insights.
The Internationalist’s Sixteenth Annual Internationalist Awards for Innovative Digital Solutions will have an added judge this year.
Appropriately, it’s an AI Judge, an Artificial Intelligence “persona” that The Internationalist will use as a “test” between AI data-driven scoring and human experience, insights, and emotion.
Client-side marketers will continue to anonymously choose the case study Award Finalists as in the past. However, we will compare how our “AI colleague” looks at scoring and, perhaps more importantly, scans all award entries to see trends among this year’s winners that will prove valuable to marketing leaders.
POWERED BY XPLAIN
Our AI companion is Powered by XPLAIN, an AI agency that partnered with two Pepsi brands to win Gold and an additional for MetLife in our past Digital Awards. We wouldn’t consider using AI unless we could work with an organization with a long history of working with brands and marketers.
XPLAIN has over a decade of experience analyzing Big Data and building AI Solutions that integrate brands into people’s lives. With clients in 71 counties, XPLAIN supports global and local brands, so they can thrive in a fast-changing world. XPLAIN’s AI is explicitly tailored to the needs of the marketing community. They have analyzed 150,000+ brands, and 180,000,000 campaigns and content over the last ten years.
If you would like to learn more about XPLAIN’s resources—from Campaign Collaboration with Content and Image or Video Optimization to Product Innovation Ideas, Competitive Evaluations, Consumer Behavior Trends or Cultural Sensitivities, click here, and we’ll offer some basics.
AI & HUMAN COLLABORATION
While AI may be able to race through repetitive tasks or examine vast datasets at speeds impossible for mere mortals, it must be combined with human intuition and sensibilities to achieve great marketing.
Understanding consumers is at the heart of marketing.
The brands that will flourish in this new Era of AI Marketing Collaboration will put the customer at the center of every action and communication.
Our goal is to experience and share how AI and humans can meaningfully collaborate to produce results that matter—to people.
AWARDS ANNOUNCEMENTS
The Internationalist will name the Finalists in our Awards for Innovative Digital Marketing Solutions by the end of the month, followed shortly by aI Winners’ Announcement.
We’ll also outline how our AI Juror responded and the insights it finds.
In 2025, The Internationalist will host four case study awards programs:
- The Seventeenth Annual Awards for Innovation in Media
- The Twelfth Annual Marketing Makes a World of Difference™ Awards
- The Seventeenth Annual Awards for Innovative Digital Marketing Solutions
- A new AI-focused case study Award, AI for Better Marketing.
We will learn more about the perspectives of our new AI Juror and see how it might participate in upcoming competitions.
JUDGING OF THE INTERNATIONALIST’S DIGITAL AWARDS:
The Internationalist team pre-qualifies all entries. Judging is conducted anonymously through online forms by a panel of seasoned client-side marketers worldwide who are part of the Internationalist community or ANA members. With their wealth of experience, each judge reviews approximately 15 entries per session, ensuring that case studies are considered reasonably (rather than exhaustively). Several judges from different regions and industry sectors score each grouping. The top-scoring entries then proceed to the next round.
Entries are judged for:
- Innovative understanding of digital insights
- Breakthrough communications thinking
- Tactical elements for solving marketing problems through digital strategies
- Demonstrating sustained cross-cultural understanding of marketing issues
- Providing solutions worthy of world-class standards
- Measurable results- proven to make a difference
ABOUT THE AWARDS:
Now in its sixteenth year, The Internationalist Awards for Innovative Digital Solutions acknowledge how marketing strategies are affected by today’s media and technology revolution in a Post-Digital Age. Inspiring case studies are scored for insights, strategy, and results. Unlike many awards that cite the best in a single category, The Awards for Innovative Digital Solutions enable all entries to be judged as examples of worldwide best practices; winners are those with the highest point scores. There is no predetermined number of bronze, silver, gold, or grand prix winners; again, these designations are determined by point scores.
