Upcoming Advertising, Marketing & Media Events Worldwide
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Upcoming Advertising, Marketing & Media Events Worldwide

Deborah Malone0Tagged , ,

Have you ever planned a business trip to Miami only to learn that a key advertising event occurred the day before you arrived?

Gone to great lengths to organize an event in Singapore, only to later learn that it is scheduled at the same time as another industry function? 

What about traveling to France a day early for some meeting prep– only to find it’s a local holiday and all offices are closed?

It’s happened to all of us. (Honest.)

BOOKMARK THE CALENDAR!

The Internationalist provides an online calendar of advertising, marketing, and media events around the world, as well as national holidays. It is updated daily.

Click on any Calendar Event to discover more– from venue details to registration links.

Autumn will soon arrive in the Northern Hemisphere and Spring in the Southern, as attention now turns to year-end and 2025. Yet, plenty of significant events and new initiatives are underway in the coming months.


Remember that New York is at its annual September gridlock- from The US Open Tennis Championships to Fashion Week to the General Assembly meeting at the United Nations to Climate Week. Forget about ever finding a taxi or a hotel room in the Big Apple this month! (Or “fuhgeddaboudit” in the local vernacular.)

DMEXCO, Europe’s leading digital marketing and tech event, returns to Cologne this September 18 -19. Germany celebrates Oktoberfest in Munich again at Bavaria’s Theresienwiese beginning September 21. If you plan to attend the 189th Festival, you have until October 6th to sample the Märzen and Festbier lagers.

TRENDING TOPICS

Perhaps not surprisingly, AI is now the topic for conferences worldwide.

To name just a few planned for the next six weeks, there’s Dreamforce by Salesforce in San Francisco (September 17-19) with a focus on how humans will AI drive customer success; AI DECIPHERED in New York (September 19); the Future Festival Innovation Conference in Toronto (October 1-3) boasting of an AI-Infused World Summit; Momentum AI in London (October 2); ANA‘s Training Program- Empowerment AI: Marketing Bootcamp (October 3-4).

Artificial intelligence is even on the agenda of the World Economic Forum’s Annual Meeting of the Global Future Councils in Dubai (October 15-17).

Another Trend we’re seeing is “Marketing Evolved” or “Changing the Perception of Marketing.” Themes for many major conferences include terms like “rethink” as in Rethink What Makes Marketing Valuable or Rethinking Entrenched Dyanmics of Brand Building. Similiar ideas include Leading Marketing Through Disruption’s Next Wave and Navigating the Next Frontier of Marketing Technology.

Advertising Week will tour three continents in as many months.

Advertising Week New York, or AWNY, will run from October 7-10 in The Penn District.

Tokyo will host Advertising Week Asia again from October 17-20 at the Tokyo American Club this year.

Mexico City and its terrific Papalote Museo del Niño will be home to Advertising Week Latin America from November 5-7.

More Events for Marketers in the Q4…

  • Brandweek 2024 will be hosted in Phoenix from September 23-26.
  • The 4A’s StratFest is on October 1 in New York, featuring the fascinating theme of Lingua Franca. The event will focus on a common language to bridge creativity and commerce when agencies talk “creative-ese,” and marketers talk “growth.”
  • The UK’s Festival of Marketing is in London on October 3 at The Brewery.
  • TED NEXT is in Atlanta from October 22-24, exploring Future You – to drive change at every level, from personal to global.
  • MIPCOM, the world’s top TV and Entertainment Executives’ gathering, will be held in Cannes from October 21 to 24.
  • The ANA‘s flagship event, Masters of Marketing, returns to Orlando from October 21-25 as both an in-person and virtual event. Masters is where marketing visionaries and leaders converge to shape the industry’s future. This year’s theme is Setting the Agenda. Speakers include top marketers from Procter & Gamble, AT&T, L’Oréal, Marriott, GM, the NFL, Netflix, Mint Mobile, Progressive, HP, Salesforce, Google, Colgate-Palmolive, Walmart, Mars, General Mills, Infosys, Zoom, and Disney.
  • ITB Asia, the region’s largest Travel Trade Show, will occur October 23-25 at Singapore’s Marina Bay Sands.
  • ProcureCon Marketing is back in the US mid-November with its specialized procurement agenda in Los Angeles.

ANA IQ, the new, on-demand GLOBAL LEARNING PLATFORM, offers the entire marketing community worldwide a unique opportunity to access programs free of charge during select weeks each year, including September 23-27.

Holidays…

Which three countries will celebrate Thanksgiving in the coming months?

Canada, the United States, and Japan.

Thanksgiving Day, or Jour de l’Action de grâce in French-speaking Canada, is an annual Canadian holiday held on the second Monday of October, or October 14 this year. The celebration and sentiments of thankfulness and bounty at the harvest are similar to those of its American Thanksgiving cousin. However, the “Black Friday” sales—even in Canada—are held the day after US Thanksgiving, November 29, following “Turkey Day” (south of the border) on November 28.

In Japan, Labor Thanksgiving (November 23) is a more literal celebration of thanksgiving to workers, with gifts and thank you letters given to staff members and teams. Labor Thanksgiving Day (Kinro Kansha no Hi in Japanese) is a modern name for an ancient ritual called Niinamesai (Harvest Festival).

International Sports…

SAILING!

The America’s Cup sailing competition is the oldest international competition still operating in any sport. While the New York Yacht Club has won 25 titles, the current champion is the Royal New Zealand Yacht Squadron, which has four titles.

The Louis Vuitton 37th America’s Cup will occur October 12- 20 in beautiful Barcelona, although preliminaries are underway now. (Hopefully, the overtourism backlash will be ameliorated in time for the finals.)

FOOTBALL!

And don’t forget, if you’re a fan of American Football, the NFL (National Football League) is coming to São Paulo, London, and Munich as part of its 2024 season.

The Green Bay Packers, Philadelphia Eagles, New York Jets, Minnesota Vikings, Jacksonville Jaguars, Chicago Bears, New England Patriots, New York Giants, and Carolina Panthers are this year’s international ambassadors for the sport as the League’s global footprint continues to expand.

Early 2025…

And as we look ahead, CES® 2025, the world’s most influential technology event, returns to Las Vegas on January 7-10, 2025. It is soon followed by the 54th Annual Meeting of the World Economic Forum, which will again descend upon the Swiss village of Davos from January 20 to 24, 2025. The focus? Responding to geopolitical shocks, stimulating growth to improve living standards, and stewarding a just and inclusive energy transition.

WFA’s annual celebration of the very best of marketing will return to India in 2025 in partnership with the Indian Society of Advertisers (ISA). The event will take place in Mumbai from March 18 to 21, with the flagship Global Marketer Conference on Thursday, March 20th.

That’s just a glimpse of upcoming industry events in the coming months!

This calendar is also the only single source that aggregates:

  • National & Religious Holidays in the world’s top 35 markets.
  • Essential industry conferences throughout the world.
  • Major Advertising Festivals and Awards Shows, including Call for Entry Deadlines.
  • Trade Shows- categories range from Auto to Luxury to Travel to Technology.
  • Key political, entertainment and sports events– from the Davos World Economic Forum to the Academy Awards to the Masters Golf Tournament to Fashion Weeks.

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