Circle These Dates: Marketing’s Next Big Season – Insights, Commentaries & Articles

Upcoming Advertising, Marketing & Media Events Worldwide

Have you ever landed in Miami, only to learn the big conference wrapped the day before? Or flown to Singapore for meetings—only to discover your event collided with another industry gathering? Or arrived in Paris a day early—only to find it’s a national holiday and everything’s shut tight?

It happens to all of us. (Honest.)

That’s why The Internationalist maintains a daily-updated calendar of advertising, marketing, and media events worldwide—plus national holidays that can make or break your plans.

With autumn arriving in the Northern Hemisphere and spring in the Southern, attention now turns to year-end and 2026. And the calendar? It’s already buzzing.

BOOKMARK THE CALENDAR!

The Internationalist provides an online calendar of advertising, marketing, and media events around the world, as well as national holidays. It is updated daily.

Click on any Calendar Event to discover more– from venue details to registration links.

BIG WEEKS AHEAD…

Remember that New York is at its annual September gridlock- from The US Open Tennis Championships to Fashion Week to the General Assembly meeting at the United Nations to Climate Week. Forget about ever finding a taxi or a hotel room in the Big Apple this month! (Or “fuhgeddaboudit” in the local vernacular.) Plus, Bethpage— just a few train stops from Manhattan– is host to this year’s the Ryder Cup Golf Championship between the US and Europe from September 23-28.

DMEXCO, Europe’s leading digital marketing and tech event, returns to Cologne this September 17 -18. Germany celebrates Oktoberfest in Munich again at Bavaria’s Theresienwiese beginning September 20. If you plan to attend the 190th Festival, you have until October 5th to sample the Märzen and Festbier lagers.

SXSW goes to Sydney, Australia (October 13-19) to bring together professionals from business, tech, government, health, marketing, creative industries and more for seven days of ideas, innovation and inspiration.

The ANA‘s flagship event, Masters of Marketing, returns to Orlando from October 21-24 as both an in-person and virtual event. Masters is where marketing visionaries and leaders converge to shape the industry’s future. This year’s theme is Powering the Industry Agenda. Speakers include top marketers from Procter & Gamble, LVMH, PepsiCo, Kraft Heinz, United Airlines, General Motors, Adobe and many others.

The Advertising Week series will tour two continents in the next two months: AWNY, short for Advertising Week New York, will run from October 6-9 in The Penn District, while Advertising Week Latin America (AWLATAM) returns to Mexico City and its terrific Papalote Museo del Niño from November 4-6. Plus, London‘s on deck again to host Advertising Week Europe in March 2026.

MORE Q4 EVENTS

The UK’s Festival of Marketing is in London on October 2 at The Brewery. This year’s focus is strategies to drive measurable business growth.
MIPCOM, the world’s largest global television and streaming content market, reflects the reshaping of the media landscape. It will be held again in Cannes from October 13-16.
ITB Asia, the region’s largest Travel Trade Show, will occur October 15-17 at Singapore’s Marina Bay Sands.
Strategic Marketing 2025 in New York, presented by Reuters Events, explores “Authentic Marketing in a Polarized Landscape” on November 3.
Brandweek 2025 will be hosted in Atlanta from November 3-5.
The 2025 UN Climate Change Conference (COP 30) will be held in Belém, Brazil from November 10-21. COP 30 will be a pivotal moment for advancing international climate negotiations. For Brazil, it is an opportunity to highlight the Amazon’s crucial role in global climate regulation and to demonstrate its commitment to combating deforestation and protecting indigenous rights.
ProcureCon Marketing is back in the US from November 17-19 with its specialized procurement agenda in Austin, Texas.

QUICK HOLIDAY QUIZ!

Which three countries will celebrate Thanksgiving in the coming months?

Canada, the United States, and Japan.

Thanksgiving Day, or Jour de l’Action de grâce in French-speaking Canada, is an annual Canadian holiday held on the second Monday of October, or October 13 this year. The celebration and sentiments of thankfulness and bounty at the harvest are similar to those of its American Thanksgiving cousin. However, the “Black Friday” sales—even in Canada—are held the day after US Thanksgiving, November 28, following “Turkey Day” (south of the border) on November 27.

In Japan, Labor Thanksgiving (Sunday, November 23- celebrated Monday, November 24) is a more literal celebration of thanksgiving to workers, with gifts and thank you letters given to staff members and teams. Labor Thanksgiving Day (Kinro Kansha no Hi in Japanese) is a modern name for an ancient ritual called Niinamesai (Harvest Festival).

GLOBAL SPORTS

FORMULA 1

The 2025 FIA FORMULA ONE WORLD CHAMPIONSHIP™ RACE speeds through its final rounds from Monza, Italy for the Formula 1 Pirelli Gran Premio D’Italia (September 5-7) to Baku, Azerbaijan for the Formula 1 Qatar Airways Azerbaijan Grand Prix (September 19-21) to the Round 19 in Singapore for the Formula 1 Singapore Airlines Singapore Grand Prix (October 3-5).

The 2026 Formula 1 season will begin in March in Melbourne, Australia, marking a new era for the sport—not only in terms of regulations, but the cars and the engines that will be powered by 100% sustainable fuel. Next year will provide 24 global venues, and big automotive brands like Audi, Cadillac, and Ford joining the Formula 1 grid.

MARATHONS

The 7 major marathons, part of the Abbott World Marathon Majors series, are the Tokyo, Boston, London, Sydney, Berlin, Chicago, and New York City Marathons. These events are considered the most high-profile on the annual marathon calendar and are a major goal for runners worldwide.

Three of the seven take place in the next several months: Berlin (September 21), Chicago (October 12), and New York (November 2).

Here’s the list of The Abbott World Marathon Majors races– in case you’re tempted!

Sydney Marathon: The newest race to be included in the Majors, offering a unique running experience.

Tokyo Marathon: A scenic urban route highlighting the city’s landmarks, typically held in late February or early March.

Boston Marathon: The oldest annual marathon in the world.

London Marathon: Known for its significant charitable component, with three-quarters of its participants running for good causes.

Berlin Marathon: Famous for its flat and fast course.

Chicago Marathon: A major city race that showcases over 29 different neighborhoods.

New York City Marathon: A spectacular event that runs through the five boroughs of the city.

EARLY 2026

And as we look ahead, CES® 2026, the world’s most influential technology event, returns to Las Vegas on January 6-9, 2026. It is soon followed by the 55th Annual Meeting of the World Economic Forum, which will again descend upon the Swiss village of Davos from January 19 to 23, 2026.

WFA’s annual celebration of the very best of marketing will head to Sweden in 2026 in partnership with Sveriges Annonsörer. The event will take place in Stockholm from April 21 to 24, with the flagship Global Marketer Conference on Thursday, April 23rd.

That’s just a glimpse of upcoming industry events in the coming months!

ONE SOURCE FOR IT ALL

This calendar is also the only single source that aggregates:

National & Religious Holidays in the world’s top 35 markets.
Essential industry conferences throughout the world.
Major Advertising Festivals and Awards Shows, including Call for Entry Deadlines.
Trade Shows- categories range from Auto to Luxury to Travel to Technology.
Key political, entertainment and sports events– from the Davos World Economic Forum to the Academy Awards to the Masters Golf Tournament to Fashion Weeks.