ARTICLES
The End of Time as Currency
AI, Agency Economics — and the Reinvention of Value For decades, agencies have measured value in time. Hours sold.Teams staffed.Retainers calculated against capacity. Artificial intelligence is now quietly dismantling that logic. A new report from VoxComm, entitled Redesigning the Agency Value Model, argues that AI is not simply transforming agency workflows — it is destabilizing […]
When the Product Becomes the Platform
What AdForum’s Business Creative Report Reveals About the New Architecture of Creativity… There is a quiet but unmistakable shift happening in award-winning creativity. The 2025 AdForum Business Creative Report — now in its ninth year — does more than rank the most awarded campaigns across nine sectors. It functions as a barometer of how juries […]
Reinventing the Familiar: How Fujifilm Is Turning Transformation Into Belief
When Anthony Farina talks about joining the Fujifilm Corporation, he doesn’t describe it as a career move. He calls it, “Stepping into one of the most compelling transformation stories in modern business.” For decades, Fujifilm was synonymous with photography. Today, it is a diversified global company spanning healthcare, life sciences, advanced materials, and imaging technologies […]
Marketing Is No Longer the First Conversation — Say Acumion’s Founders
Sebastian Vedsted Jespersen and Kasper Ulf Nielsen contend that AI-mediated discovery is compressing differentiation into summary — and that brands must now encode proof to avoid flattening into parity. It is always wonderful to see our Internationalist Innovators do well. It is rarer to watch two of them quietly build something that may alter the […]
The Longevity Blind Spot: What Better Not Younger Reveals About Marketing in a New Age-Inclusive Economy
Founder Sonsoles Gonzalez on brand evolution, ageism in marketing, and why the industry must rethink its assumptions about relevance, confidence, and growth. For decades, marketing has quietly operated on an outdated timeline. Career momentum peaks early. Innovation belongs to youth. And women, in particular, are often treated as if their relevance fades just as their […]
Valentine’s Day Signals: What Global Search Behavior Reveals About Modern Celebration
Valentine’s Day remains one of the world’s most recognized cultural moments — yet new global search patterns suggest the holiday is quietly evolving. Interest is declining overall, but curiosity about meaning, personalization, and inclusive celebration is rising. For marketers, this shift signals not a fading holiday, but a reframing of how people connect and express […]
Marketing at the Crossroads: Bob Liodice on AI, Authenticity, and What Comes Next
ANA’s CEO Discusses Trust, Brand Loyalty, and What Marketing Must Get Right in 2026 As marketers enter 2026, the tension between acceleration and trust has never been more visible. New technologies—especially AI—are unlocking extraordinary possibilities, yet recent consumer backlash to AI-generated advertising is reminding brands of a timeless truth: innovation without authenticity erodes trust. That […]
The Ageless Advantage: Why Charisma Has No Expiration Date
What the return of the Most Interesting Man reveals about confidence, credibility, and why some brands age better than others. For a category under pressure—crowded shelves, shifting tastes, younger consumers drinking less—the instinct is often to chase novelty. New faces. New formats. New relevance cues. And yet, one of the most talked-about advertising moves this […]
What EACA Research Reveals About a Trust Gap Between CMOs and Agencies
For years, the marketing industry has spoken the language of partnership. Long-term relationships. Strategic collaboration. Shared ambition. New research from the European Association of Communications Agencies (EACA), however, suggests a growing disconnect between what marketers say they want from agencies—and the conditions they create for those relationships to succeed. Based on responses from nearly 150 […]
Identity, Trust, and the New Rules of Nonprofit Marketing: Insights from Jon Lee of Lerma
Nonprofits are often the first to feel cultural change—not because they’re different from brands, but because the stakes are higher. When people give their own money rather than spend it, their motivations are more revealing, their expectations more demanding, and their tolerance for misalignment far lower. That’s why the shifts happening in nonprofit marketing today—around […]